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2010/2011 BA-HAS_VEEF Experience Economy and Festivals – Strategy and Management
| English Title | |
| Experience Economy and Festivals – Strategy and Management |
Course Information | |
| Language | English |
| Point | 7,5 ECTS (225 SAT) |
| Type | Elective |
| Level | Bachelor |
| Duration | One Semester |
| Course Period |
Spring
Teaching week’s 6-10. The oral exam is tentative planned for week 18-19. |
| Time Table | Please see course schedule at e-Campus |
| Max. participants | 120 |
| Study Board |
Study Board for BSc in Service Management |
| Course Coordinator | |
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| Secretary Susanne Faurholdt - sf.tcm@cbs.dk | |
| Main Category of the Course | |
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Taught under Open University-Taught under open university. | |
| Last updated on 29 maj 2012 | |
| Learning Objectives | |||||
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The course’s development of personal competences: • The student shall master the main models of experience economy and festivals • The student shall demonstrate knowledge and understanding of experience economy and festivals in relation to innovation and marketing • The student shall be able to apply the models from the curriculum • The student shall be able to use experience economy and festivals in relation to strategy and management • The student shall be able to use experience economy and festivals in relation to managed primary and secondary productions. Objectives: • To enable the student to understand an experience economy and creative economy operation as well as festivals in a framework developed from a combination of a theoretical base and examination of practical operations. • To develop an understanding of the elements which compromise an experience and how effectiveness of experience and attraction management can be achieved. • To provide an appreciation of the nature of the processes embedded in experience operations and festivals and to examine business areas especially innovation and marketing. | |||||
| Prerequisite | |||||
| Knowledge of managerial economics and of basic micro- and macro economics. The students must document a level in English equal to TOEFL 575 and a level in mathematics equal to Danish level B. | |||||
| Examination | |||||
| Oral exam based on synopsis | |||||
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| Examination | |||||
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Oral exam is based on an individual synopsis – 3 pages. The grade is based on an overall evaluation of the project and the oral examination. The synopsis must be handed in on 27th April 2012 before 12:00 (noon) to Susanne Faurholdt, TCM Centre for Tourism and Culture Management, Solbjerg Plads 3, 5th floor in section C. You must hand in 3 copies of the synopsis. The oral exam is tentative planned for week 18-19. Re-examination is held according to the same examination regulations as the regular examination. A new synopsis should be handed in and questions from Curriculum should be expected. | |||||
| Course Content | |||||
The course focuses on:
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| Teaching Methods | |||||
| Teaching is based on lectures and case analyses | |||||
| Literature | |||||
Pine B. J. and Gilmore J, H (1998): The Experience Economy, HarvardBusiness SchoolPrint, Boston. Robinson Peter, Wale Debra and Dickson Geoff: Events Management, CABI (2010). Articles: To be announced | |||||