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2010/2011  BA-HA_E30  Business Strategy

English Title
Business Strategy

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Bachelor
Duration One Semester
Course Period Autumn . Summer
Pending schedule: Mon.: 11.40-14.15, week:36-41, 43-46. This course will be offered in Spring 2012
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BSc in Economics and Business Administration
Course Coordinator
Secretary Ane Lindgren Hassing - alh.ioa@cbs.dk
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Organization

Taught under Open University-Taught under open university.
Last updated on 29 maj 2012
Learning Objectives
The student will develop his/her ability to assess various business situations and the related strategic issues as well as his/her ability to communicate these both in groups and in class.
The student will also gain a thorough overview of strategic development processes and the associated concepts and tools to be used as a framework in relation to other areas of management and business topics.
After having attended the course, the student will demonstrate:
  • comprehensive general knowledge about strategy as a discipline or academic field of study and a realm of corporate or organizational practice
  • thorough knowledge about the elements of strategic management and strategy development
  • knowledge about and ability to apply relevant strategic analytical frameworks and concepts
  • knowledge and ability to select and prioritize among the frameworks and concepts applying the most relevant
  • ability to critically analyze theoretical and/or practice oriented strategic challenges, in particular the ones relevant to internationally oriented organizations
Basic knowledge of business, general management and organization theory is required.
4 hour open book exam
Exam Period Winter Term

The exam is a 4 hour written, open book exam. The exam is PC-based with no internet access. It is also possible to write in hand.
Course Content

The course aims to provide students with a framework for understanding the elements of strategic management - i.e. the strategic analysis, the strategy formulation and the strategy implementation – as well as an understanding of the issues related to the strategy development process.

Through a fairly structured approach the course will give students an opportunity to work with the vast variety of concepts and tools related to strategic management. Apart from the set of models specifically developed for strategic analysis and development, the course will also draw on the various subjects taught at other undergraduate business courses. The students will compare theory and practice and apply concepts and tools through illustrations and case studies.

Taking into consideration that the students represent different countries, the course focus on strategy development in companies operating on the international scene.

The course starts with an overview of the curriculum, the elements of strategic management and the strategy development process. Then the framework and tools for defining the strategic position of a company is analysed and discussed including analyses of the company’s internal resources, relative power position, norms and expectations. Then we move on to discuss the company’s strategic choices such as the coporate and competitive strategies and the problems of defining and sustaining these.

Finally the issues related to the implementation of the chosen strategic options are discussed with particular emphasis on change management issues.

Case studies will be used during the course - in the beginning in a fairly focused way, later in the course in a more all-embracing way – to consolidate the learning stages of the course.

Teaching Methods
The course comprises lectures and case discussions. The students meet before class to discuss and prepare their presentation of the assigned aspect of the case.

G. Johnson, K. Scholes & R. Whittington: Exploring Corporate Strategy - text and cases, 8th. edition, Prentice Hall. 2008.

-Selected cases.