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2010/2011  BA-IVK_OEM  Markets of the Americas

English Title
Markets of the Americas

Course Information

Language English
Point 15 ECTS (450 SAT)
Type Mandatory
Level Bachelor
Duration One Semester
Course Period Spring
4. semester
Time Table Please see course schedule at e-Campus
Study Board
Study Board for MA in International Business Communication
Course Coordinator
Course coordinator for Amrican Studies
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Political Science
Last updated on 29 maj 2012
Learning Objectives
The course increases students’ knowledge and understanding of basic economic concepts as well as the economic development of the American continents in the 20th and 21st centuries. Similarly, the course strengthens the students’ knowledge about regional and sub-regional integration processes and teaches them how to use economics and business statistics. Moreover, the students gain insight into the issues and problems Danish and international companies and organizations encounter when acting on the American markets. It is the aim of the course to strengthen the students’ analytical skills and their ability to distill information from a number of different sources.
The exam in the subject consists of two parts:
a) mandatory paper - progress test :
Marking Scale Pass / Fail
Censorship No censorship
Exam Period Spring Term
Individual home assignment. Deadline: See semester plan. The paper is handed in, in two copies, to the teachers. Length: A maximum of 8 standard pages a) In the paper, the student must be able to: • Identify the main characteristics of the economic systems in the USA and the Latin American countries • Analyse and assess the nature and development of contemporary market systems in the western hemisphere • Apply relevant concepts, models and theories in the discussion of market systems and structures
b) written exam:
Assessment Written Exam
Marking Scale 7-step scale
Censorship External examiners
Exam Period May/June
Aids Open Book, Written Aid is permitted
Duration 4 Hours
The exam consists of a number of questions some of which are to be answered briefly, while others invite answers in the form of essays. The United States as well at Latin America are covered by the questions. The exam is a PC exam on CBS' PC's - option 3 according to the Study Board's PC options b) At the exam, the student must be able to: • Identify the defining characteristics of the economic systems in the USA and the Latin American countries • Apply the concepts, models and theories which are used in the study of market systems and structures • Assess competing economic strategies in the western hemisphere • Assess the meaning of major economic events and developments in the western hemisphere • Compare and contrast the economic systems in the USA and the Latin American countries • Discuss and assess the economic debate and the nature of the economic systems in the western hemisphere in a precise and efficient way
Prerequisites for Attending the Exam
In order to take the written exam (b), the student must have passed the mandatory paper (a)
Course Content

The course starts with an introduction to economic concepts such as growth and productivity. This is followed by an examination of the economies of the USA and Latin America.

The course deals with different developmental strategies in Latin America such as Import Substitution-Industrialization (ISI), the Latin American debt crises, structural adjustment programs, new regionalism and – in the USA – the New Deal period, economic development since World War II, Reaganomics, and the period of continuous expansion in the second half of the 1990s. Against this background, changes in business organization, structure and culture are discussed.

The final classes of the course will deal with NAFTA, FTAA and the regional integration process.

Teaching Methods
Class teaching with presentations by the teacher(s) and group work. Emphasis is placed on active
participation in classes.
Student Workload
Student working hours: 450 hours
Further Information

Make-up exam/re-exam

As the regular exam.

The holding of the exam

a) Make-up exams/re-exams are held before the end of the semester on a date set by the teacher.

b) The exam is held immediately after the ordinary exam period. After that, the exam cannot be taken until the next ordinary exam of this course.


Edward Ashbee (2010),The US Economy Today(Manchester University Press)

Patrice Franko (2007) The Puzzle of Latin America Economic Development (3rd edition)(Rowman & Littlefield)

Furtherliterature will be listedin the semester plan