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2010/2011  KAN-IMM_IM41  Business Project

English Title
Business Project

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Full Degree Master
Duration One Semester
Course Period Spring
Time Table Please see course schedule at e-Campus
Study Board
Study Board for MSc in Economics and Business Administration
Course Coordinator
Anders Paarup Nielsen
Main Category of the Course
  • Economics, macro economics and managerial economics
Last updated on 29 maj 2012
Learning Objectives
The Business Project work should combine, integrate and otherwise improve the analytical skills developed during the earlier studies and in the course work of the first year of IMM.
Marking Scale 7-step scale
Censorship External examiners
Exam Period May/June
Individual oral exam (20 minutes per student including votation) on the basis of a written project report (max. 60 A4 pages) in groups of 3-4 students, cf. § 27, S. (4) in the General Degree Regulation. Each group has 5 hours of supervision the examination will be based on the written project report. The examination will cover both the report itself and the theory applied. Students will be evaluated both on the basis of the project report and the oral examination. The exam is external and the assessment will be carried out by a teacher and an external examiner, cf. § 25, S. (1). As each student receives an individual grade, each group member must identify the exam sections he/she has authored. The regular exam will be held in April/May 2011. The dates for the regular exam and the final due date for the submission will be announced by the secretariat. The make-up/re-exam takes place in August 2011. If a student is ill during the regular oral exam, he/she will be able to re-use the group project at the make-up/re-exam. If the student was ill during the writing of the project and did not contribute to the project, the make-up project can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam a new or revised project, confer advice from the examiner at the regular exam, must be handed in to a new deadline specified by the line secretariat
The projects are evaluated by external examiners. The exam format is an individual oral examination based on the written project report (max. 60 pages) prepared in groups of 4 students. In the oral exam, the written report is used as basis for the discussion. The final grade for the course is weighted between the written and the oral performance.
Prerequisites for Attending the Exam
Course Content

Students are required to complete an internationally oriented project, working in teams of 4 members. More specifically, the student is required to integrate theoretical as well as empirical material from the IMM courses in Marketing, Strategy, and Management in developing specific strategic recommendations for a business enterprise. The project should offer opportunities for the students to do work in teams. An overall purpose of the project work is to provide the students with a set of new opportunities to design and conduct their studies according to their own interests. The project results should be delivered on time and the project work should meet professional standards in producing effective presentations of various managerial issues.

The business project takes its point of departure in a problem of strategic / managerial / marketing nature for a firm and the project should end up in a recommendation concerning what decision to make regarding the problem under study. The recommended decision should be based on an analysis of empirical data with regard to relevant theories, models and concepts for solving the problem, and a critical stance towards the validity and reliability recommendations with regard to methods used.

The teams are expected to find their own company contacts. Issues to be explored must be relevant for the syllabus of the first and second semester. An example could be the internationalisation of a certain company, including the selection of entry mode and country segments. Other examples are strategic management in a company that is expanding internationally, feasibility studies in certain countries or industries, or strategic management per se.