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2010/2011  KAN-SSEM_ECMS  eBusiness and Communication Management in Services

English Title
eBusiness and Communication Management in Services

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Full Degree Master
Duration One Quarter
Course Period Second Quarter
Time Table Please see course schedule at e-Campus
Study Board
Study Board for MSc of Social Science
Course Coordinator
  • Rony Medaglia - Center for Applied Information and Communication Technology
Main Category of the Course
  • Information Systems
Last updated on 29 maj 2012
Learning Objectives
The students must be able to:
  • Identify and critically assess the implications of the development of new ICT for the service industry;
  • Explain and compare the main concepts and theories of eBusiness in relation to service management;
  • Critically assess the value and relevance of concepts and theories presented through the course in relation to their practical application;
  • Describe, analyse, and critically examine the application of eBusiness strategies in service corporations;
  • Identify a relevant problem for a service firm, use appropriate research methods, and be able to apply the relevant theoretical knowledge to a business case.
Oral exam based on mini-project
Marking Scale 7-step scale
Censorship External examiners
Exam Period Autumn Term
The evaluation of this course consists of an individual oral exam (20 minutes per student including votation) based on a mini- project. The project must be written in groups of 2-3 students (max. 15 pages) or individually (max. 10 pages). The oral exam is based on the mini-project and the course curriculum.

If a student is ill during the regular oral exam, he/she will be able to re-use the mini-project at the make-up exam. If a student is ill during the writing of the mini-project and did not contribute to the mini-project, the make-up exam can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam, he/she must make a new revised mini-project (confer advice from the examiner) and hand it in on a new deadline specified by the secretariat.
Prerequisites for Attending the Exam
Course Content

The course gives students the ability to understand and analyse the developments of the information and telecommunication technologies and their impact in the service industry. Students will be able to present and critically examine the latest application of the ICTs in service firms and to examine the development of ecommerce and booking systems. The course includes the relationship between ICTs and innovation strategies. Students should be able to analyse, describe and critically examine the application of eBusiness strategies in service corporations. The course presents the theories and models of communication in organisations and enables students to prepare a communication plan for real organisational situations. The relationship between theory and practice will be achieved by use of cases. Through its learning activities and assessment the course enhances the generic and specific competencies of problem solving, team work, ability to write and present academic reports for an expert audience, ability to coordinate the activities of a project and apply knowledge to practice.

Teaching Methods
Lectures, case analyses etc.


Dave Chaffey (2009). E-business and E-commerce management, Prentice Hall, Fourth Edition (ISBN 978-0-273-71960-1).


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