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2011/2012  BA-3IB  International Business in Asian Markets

English Title
International Business in Asian Markets

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Semester
Course Period Spring
Time Table Please see course schedule at e-Campus
Study Board
Study Board for Asian Study Programme
Course Coordinator
  • Michael Jacobsen - Department of International Economics and Management
Main Category of the Course
  • Globalization, International Business, markets and studies
Last updated on 29 maj 2012
Learning Objectives
The course shall enable students to analyse issues of international business in emerging markets found in Asia. Furthermore, the course will enable students to analyse international business relationships from the perspectives of both the multinational enterprise and local stakeholders. At the end of the course students must be able to:
  • Assess risks and opportunities in emerging markets and transitional economies
  • Describe various FDI motives and business strategies in emerging markets
  • Discuss entry modes and marketing in emerging markets
  • Distinguish between various types of business network in an Asian context
  • Discuss human resource management in emerging markets and transitional economies
  • Describe different modes of employing culture in Asian business practices
It is an advantage not a necessity if the students have prior knowledge of theoretical models such as the OLI paradigm, Resource Based View, Transaction Cost Economy, Institutional theory etc., as well as knowledge of various types of entry modes.
International Business in Asian Markets:
Assessment Term Paper
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Summer Term
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
8 pages termpaper, max 18.200 STU.
Course Content

The course focuses on the following issues faced by international business across emerging markets in Asia.
• Business Environment: How do emerging markets differ from established market economies? Why is the development of institutions so important? How do the specific business conditions impact on the strategies and operations of local businesses? How do multinational enterprises manage their relationships with host governments?
• Entry Strategies in Emerging Markets: Why do multinational firms consider engaging in business in less advanced economies? How do they design their entry-strategy, with respect to for instance entry mode and entry timing?
• Operating affiliates in emerging markets: What specific issues arise for multinational firm operating within emerging markets? How do firms handle the gap in terms of culture and economic development between their country of origin and the host country?

Teaching Methods
The method is based on a pedagogical concept of learning by doing. Most of the learning occurs as participants prepare themselves individually before class and thereafter reflect upon the lecture together with their fellow students. Students are encouraged to form study groups. During the course, the instructor will ask various groups to prepare presentations on specific questions or aspects for the rest of the class. Furthermore, instructors reserve the right to "cold-call" on students at any time during class. Students are expected to be able to answer questions about the readings from both the instructor and fellow students in an in-depth and well-informed manner from a variety of case based and theoretical perspectives.
Further Information

The course is a regional based applied course in which students are expected to demonstrate a theoretical knowledge of the subjects taught thus being able to (1) analyze different business environments and (2) identify implications for business strategies and operations in emerging economies.