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2011/2012  BA-BLC_3CRE  Creative Industries

English Title
Creative Industries

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Bachelor
Duration One Semester
Course Period Autumn
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BSc og MSc in Business, Language and Culture
Course Coordinator
  • Lise Skov - Department of Intercultural Communication and Management
Secretary Henriette Møller Christensen - hmc.stu@cbs.dk
Main Category of the Course
  • Innovation and entrepreneurship
  • Organization
  • Economic and organizational sociology

Taught under Open University-Taught under open university.
Last updated on 29 maj 2012
Learning Objectives
By the end of the course, students should be able to:

  • Describe and compare relevant sociological and socio-economic theories of creative industries;
  • Apply these theories to empirical examples (case studies)
  • Account for the organizational structure of selected creative industries
  • Draw out and critically discuss relevant strategic and policy implications
Creative Industries:
Assessment Home Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period December/January
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
The examination will consist of a written essay, based on an examination question which will be set half way through the course. Students will be required to write between eight and ten pages of single-spaced text in Times New Roman 12, their answers being based on the syllabus and making critical use of at least four course readings. Essays may also include additional material relating to their discussion of creative industries.
Students will be expected to show that they have achieved the learning objectives outlined above and that they are able to reflect upon their content in an independent, thoughtful manner.
Course Content

The course presents an introductory overview of theories about creative work and the socio-economic organization of creative industries. It is taught by lectures and class work. Special attention will be paid to local/regional variations in how different creative industries function vis-à-vis business and cultural policies, and the strategic role of creativity in future competitiveness.

Creative industries refer to a group of industries with a high level of artistic input, including cinema, television, music, design, fashion, dance, theatre and art. In terms of management, they present a special challenge in coordinating the efforts of creative people, such as artists and designers, who are famous for being individualistic and devoted to their creative work, with the practical running of a project which may involve hundreds of people.

This course gives an introduction to a growing body of knowledge about creative industries. Students will be taken through central readings and key concepts which will place them on firm scientific ground in their empirical analyses.

In addition to standard readings on creative processes in Europe and the United States, attention will also be paid to creative industries in such countries as China, Hong Kong and Japan.

Teaching Methods
Class lectures and discussions (24 hours) will be related to a compendium of readings. The latter will consist of theoretical articles and case studies illustrating the different practices of creative industries in different parts of the world (see below).

Howard Becker, Art Worlds. Berkeley & Los Angeles: University of California Press, 1982. (Excerpts)

Pierre Bourdieu, “The production of belief: contribution to an economy of symbolic goods.” In R. Collins et al. (eds.) Media, Culture & Society: A Critical Reader, 1986.

Richard Caves, Creative Industries. Cambridge, MA.: Harvard University Press, 2000. (Excerpts)

Richard Florida, The Rise of the Creative Class. New York: Basic Books, 2002. (Excerpts)

Keith Negus and Michael Pickering, Creativity, Communication and Cultural Value. London: Sage, 2004. (Excerpts)