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2011/2012  BA-BLC_3OCC  Organisation and Corporate Communication

English Title
Organisation and Corporate Communication

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Bachelor
Duration One Semester
Course Period Autumn
Time Table Please see course schedule at e-Campus
Study Board
Study Board for BSc og MSc in Business, Language and Culture
Course Coordinator
  • Esben Karmark - Department of Intercultural Communication and Management
Main Category of the Course
  • Communication
  • Organization
Last updated on 29 maj 2012
Learning Objectives
At the end of the course, the student should be able to:
  • account for key perspectives on organisational theory, i.e. systems theory, the design school and contingency theory and discuss their implications for analysis and practice,
  • account for key perspectives on organisational structure, and relate these structures to corporate communication and discuss their implications for analysis and practice,
  • account for the role of organisational culture, power and control, as well as management and leadership in organisations, and discuss their implications for analysis and practice,
  • account for and discuss the key features of corporate communication, i.e. integrated communication, PR, corporate branding, issues and crisis management, and discuss their implications for analysis and practice, and
  • account for the key dimensions of the interplay between internal and external communication and the implications for the management of organisations and communication.
Organisation and Corporate Communication
Organisation and Corporate Communication:
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period December/January
Aids Without preparation
Duration 20 Minutes
Synopsis-based, 20-minute individual oral exam. The examination is based on the syllabus read in the course. Students can write a synopsis in groups of maximum four, but they must submit the synopsis individually. No later than two weeks before the examination, students must submit a synopsis of maximum three pages (one page equals 2275 STU). The synopsis is not taken into account when grading. If the synopsis is not submitted at the appropriate time, it will be regarded as non-apperance. The student makes a short oral presentation of approximately 2-3 minutes on the Synopsis at the examination. The student may bring the synopsis and notes in the form of key words, which is not to exceed more than one A4 page. The examiner can ask clarifying questions during the presentation. Building on the presentation, the examination then takes the form of a discussion between the student and the examiner.
Prerequisites for Attending the Exam
All students are to prepare and present an organisation and communication case in groups: a PowerPoint presentation and a 1-2 page case synopsis. This synopsis should present an organisation and communication challenge that targets multiple issues and audiences, including organisational staff. Students should demonstrate ability to apply theory on a practical problem.

In case a student is not able to participate in the preparation and presentation of the assignment, the students has to apply for exemption from the Study Board.
Course Content

The aim of this course is to provide students with:

  • relevant theories, concepts and models within the field of organisational theory and organisational behavior,
  • perspectives and models related to the design of organisational structures,
  • theoretical and practical knowledge about how organisations communicate internally and with the external environment, and how they organise themselves in order to communicate more effectively (as well as for other organisational purposes), and
  • the ability to critically reflect on the theories, concepts and models and their relevance in describing, analysing and evaluating issues of organisation and corporate communication in relation to companies and organisations.

The course focuses on two main fields:

  • Organisational theory
  • Corporate communication
Teaching Methods
The course combines lectures and team-based (class) teaching.

Brooks, Ian (2009), Organizational Behavior, Harlow: Pearson Education Ltd.

Cornelissen. J (2008), Corporate Communication. A Guide to Theory and Practice (2nd Edition; London: Sage