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2011/2012  BA-IMK_VFWD  Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration

English Title
Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Bachelor
Duration One Semester
Course Period Autumn
schedule: Wed.: 10.45-13.20, week:37-46 This course will also be offered in Spring 2012
Time Table Please see course schedule at e-Campus
Max. participants 60
Study Board
Study Board for BA in Intercultural Marketing Communication
Course Coordinator
  • Henrik Selsøe Sørensen - Department of International Culture and Communication Studies
  • Liana Razmerita - Department of International Language Studies and Computational Linquistics
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Information Systems
  • Innovation and entrepreneurship
  • Communication
  • Management of Information and Knowledge Management
  • Language and Intercultural Studies
  • Corporate and Business Strategy

Taught under Open University-Taught under open university.
Last updated on 29 maj 2012
Learning Objectives
In order to achieve the grade 12, students must successfully submit an excellent project that proves that they have understood and are able to analyze and plan web interaction in a real life and possibly business context. The project will integrate the selection, structuring and implementation of web interaction principles in a specific application domain. An excellent project must use concepts, tools and technologies that have been taught in the course. Furthermore the students must demonstrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
Web Interaction Design and Communication - New Forms of Interaction, Knowledge Sharing and Collaboration:
Assessment Home Assignment
Marking Scale 7-step scale
Censorship No censorship
Exam Period Winter Term, A final individual project exam/home assignment of 8 pages on a subject related to the web and social networks and which includes, user-centric, multilingual and multicultural perspectives. The subject must have been accepted by the teachers. The project will be evaluated based on the 7-step scale grading system, no censor. Re-take: Same as ordinary exam
Aids Open Book, Written Aid is permitted
Duration Please, see the detailed regulations below

Course Content

The evolution of the web towards social web has enabled new forms of interaction in the private as well as in the business sphere, where users are invited to contribute, share knowledge and collaborate. Social web and social networking impacts businesses, create new forms of interaction with customers, facilitate open innovation, viral marketing and in certain cases oblige businesses to adapt to new communication channels and new business models. The course provides students with an overview of tools and techniques for web interaction and involves analyses of websites and networks as well as design and linguistic and cultural planning of interaction projects emphasizing cultural usability, user-centric aspects and the needs of business environments. The course introduces a broad scope of issues, topics, paradigms within and beyond the scope of Human-Computer Interaction complemented with practical assignments and cases.

The following topics are on the agenda:

- present the evolution of the web and of the associated technologies

- designing for collaboration and communication

- the process of interaction design

- workflow planning

- user modeling and user-centered approaches to interaction design

- evaluation frameworks.


Within this course students learn:
1. to consider the cognitive, social and affective issues that underpin the design of web technologies.
2. to analyze and evaluate multilingual sites, various interactive technologies including social networks considering linguistic, cultural and design oriented perspectives
3. to plan the construction, architecture, design of a collaborative project
4. to share, communicate and disseminate knowledge using novel technologies
5. to understand how interfaces affect users
6. about evaluation paradigms and techniques

The student will learn basic principles of web interaction design and get acquainted with and get hands on emerging technologies for communication and knowledge sharing.

Teaching Methods
The course will draw upon a body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions and hands-on project work and home assignments.

H. Sharp, Y. Rogers, and J. Preece, "Interaction Design: Beyond Human-computer Interaction, 2nd edition," John Wiley & Sons, Inc., 2007

Excerpts from: Handbook on cultural web user interaction, First edition (September 2008)edited by the MINERVA EC Working Group“Quality, Accessibility and Usability”


P. McAfee, "Enterprise 2.0: The dawn of emergent collaboration," Mit Sloan Management Review, vol. 47, pp. 21-28, 2006.

A. Kobsa, Koenemann, J., and Pohl, W.,, "Personalized hypermedia presentation techniques for improving online customer relationships," The Knowledge Engineering Review vol. 16, pp. 111-155, 2000