English   Danish

2011/2012  KAN-CMP_VDET  Design Thinking

English Title
Design Thinking

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Elective
Level Full Degree Master
Duration One Quarter
Course Period Autumn . First Quarter
Pending schedule: Week 35: Wednesday 13.30-15.10 Week 36-42: Wednesday 13.30-17.00
Time Table Please see course schedule at e-Campus
Max. participants 50
Study Board
Study Board for BSc/MSc in Business Administration and Psychology
Course Coordinator
  • Jesper Clement - Department of Marketing
Jesper Clement - jc.marktg@cbs.dk Secretary Merete Skaalum Lassen - ml.marktg@cbs.dk
Main Category of the Course
  • Innovation and entrepreneurship
  • Communication
  • Marketing

Taught under Open University-Taught under open university.
Last updated on 29 maj 2012
Learning Objectives
The course’s development of personal competences:
The aim is to develop basic design skills, and give an understanding of how design elements influence visual, cognitive and emotional perception.
Objectives: The student is able to document and explain how knowledge from design thinking and design processes can be transferred into a design strategy.
Bachelor within one of the following fields: Marketing, Psychology, Economics, Design, Engineering
Oral exam based on a group project
Design Thinking:
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Autumn Term
Aids Please, see the detailed regulations below
Duration 20 Minutes
Oral individual examination based on a mini-project (5-7 A4 pages), which is a written out-come from the second part of the course. This is done in teams of 3-4 students with supervision. The grade is given partly from the oral presentation and discussion of issues dealt with in the mini-project and from the student’s overall insight into other aspects of the curriculum.
Course Content

Course gives insight to the design process and provides non-designers with basic skills for participating in design group. The course gives the student the ability to;

1 – assess what is good design

2 – identify core design elements and understand the idea of aesthetics, including "peak shift", mere exposure, perceptual and cognitive fluency, feelings and emotions

3 – understand and use creativity in a design process

4 – be able to manage a design process in ateam

The course is divided into two. In the first part theory and models will be implemented, followed by team work with design project for a specific company. The structure of the course enables participants to combine theory and practice.

Teaching Methods

Recommended literature:
Tim Brown (2009) Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

Supplementing articles:

Amabile (1998) How to kill creativity. Harvard Business Review
Ambler et al. (2004) Salience and choice: Neural correlates of shopping decisions. Psychology & Marketing
Bilton (2007) Management and creativity: From creative industries to creative management
Bloch (1995) Seeking the ideal form: Product design and consumer response Journal of Marketing
Borghini & Carù (2008) Co-creation consumption experiences: An endless innovation
Chang & Wu (2007) Exploring types and characteristics of product forms International Journal of Design