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2011/2012  KAN-SE03  Organisation and Human Resource Management in Services with Focus on Motivation

English Title
Organisation and Human Resource Management in Services with Focus on Motivation

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Full Degree Master
Duration One Quarter
Course Period Second Quarter
Time Table Please see course schedule at e-Campus
Study Board
Study Board for MSc of Social Science
Course Coordinator
  • Lene Granzau Jacobsen - Department of Marketing
Main Category of the Course
  • Economic and organizational sociology
Last updated on 29 maj 2012
Learning Objectives
The student must demonstrate
  • comprehensive knowledge on motivation theories
  • comprehensive knowledge on empowerment theories
  • special knowledge about the service sector demands to HRM
  • comprehensive knowledge on HR theories
  • comprehensive knowledge on the theories and cases presented in the curriculum
  • show good analytical and presentation skills
Oral exam based on synopsis
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Autumn Term
Aids Without preparation
Duration 20 Minutes
The evaluation of this course consists of an individual oral exam (20 minutes per student including votation) based on a synopsis. The synopsis must be written in groups of 2-3 students (max. 10 pages) or individually (max. 3-5 pages). The examination will cover both the synopsis itself and the curriculum. Students will be evaluated on the basis of the oral exam. The synopsis will not be part of the assessment.

If a student is ill during the regular oral exam, he/she will be able to re-use the synopsis at the make-up exam. If a student is ill during the writing of the synopsis and did not contribute to the synopsis, the make-up exam can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam, he/she must make a new revised synopsis (confer advice from the examiner) and hand it in on a new deadline specified by the secretariat.
Course Content

This course provides knowledge on how to develop and implement human resource strategies in service corporations with focus on motivation and motivation theory. It provides models and methods to identify and examine recruitment and appraisal policies, sourcing strategies, supplier negotiations and partnership management taking into consideration the specific characteristics of the service production. The course enables students to describe and critically examine the latest models and theories related to organisational structure and governance in service corporations and apply them to real situations. The relationship between theory and practice will be achieved by use of cases. Through its learning activities and assessment the course enhances the generic competences as well as specific competences of problem solving, team work, ability to write and present academic reports for an expert audience, ability to coordinate the activities of a project and apply knowledge to practice.

Teaching Methods
Lectures primarily - workshops and cases when suitable.

Please note that the litterature list is guiding

Course book:

Porter, Lyman W.; Bigley, Gregory A. & Steers, Richard M. 2010. “Motivation and Work Behavior” 7th ed. McGraw-Hill/Irwin


Ackerman, Frank 2005. “Priceless Benefits, Costly Mistakes: What’s Wrong With Cost-Benefit Analysis?”,In: Post-autistic economics review, issue no. 25, pp. 2-7, http://www.paecon.net/PAEReview/issue25/Ackerman25.htm

Becker, Brain E., Huselid, Mark A. and Ulrich, David (2001). “The HR Scorecard: Linking people, strategy and performance”, Chapter 4 – Cost-benefit analyses for HR interventions, p.++. Harvard Business School Press.

Burnham, David H1997. “Power is Still the Great Motivator – With a Difference!”http://www.burnhamrosen.com/articles/Power_is_Still.pdf

Frank, Robert H. & Bernanke, Ben S. (2009), “Principles of Economics”, 4th Edition, Chapter 1 - Thinking like an economist, pp. 3-22. McGraw-Hill/Irwin.

Frank, Robert H. (2008). “The Economic Naturalist: Why economics explains almost everything”, Introduction and The Economic Naturalist hits the road, pp. ++. Virgin Books.

Go, Frank M.; Monachello, Mary L. & Baum, Tom 1996. “Human Resource Management in the Hospitality Industry”. Chapter 10. The Challenge of Diversity, p.. Wiley

Herzberg, Frederick 2008. “One more time: how do you motivate your employees?” Harvard Business Review Classics, pp. ++. http://hbr.org/2003/01/one-more-time/ar/1

Marrewijk, Marcel van & Timmers, Joanna 2003. “Human Capital Management: New possibilities in people management2. In: Journal of Business Ethics 44, pp: 171–184. http://www.springerlink.com/content/lj843h466024t4n5/fulltext.pdf

McClelland, David & Burnham, David H. 1976 (2008): “Power Is the Great Motivator”. Harvard Business Review Classics. http://management.uta.edu/Shumate/Cases/Power%20is%20the%20Great%20Motivator.pdf

Wearing, Robert T 2005. Cases in Corporate Governance”, Enron, pp.. Sage Publications Ltd