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2011/2012  KAN-SE05  Sustainability and Corporate Social Responsibility in Service Organisations

English Title
Sustainability and Corporate Social Responsibility in Service Organisations

Course Information

Language English
Point 7,5 ECTS (225 SAT)
Type Mandatory
Level Full Degree Master
Duration One Quarter
Course Period Third Quarter
Time Table Please see course schedule at e-Campus
Study Board
Study Board for MSc of Social Science
Course Coordinator
  • Adriana Budeanu - Department of International Economics and Management
Main Category of the Course
  • Economic and organizational sociology
Last updated on 29 maj 2012
Learning Objectives
The student must demonstrate
  • knowledge and understanding of corporate social responsibility and how it can be applied in service organisations
  • knowledge about sustainability and corporate social responsibility issues related to transportation, trade, tourism and hospitality and meeting and event industries
  • comprehensive knowledge and understanding of theories and models presented in the course
  • analytical knowledge of cases from the curriculum
  • good analytical and presentation skills
Oral exam based on synopsis
Assessment Oral with Written Assignment
Marking Scale 7-step scale
Censorship Internal examiners
Exam Period Spring Term
Aids Without preparation
Duration 20 Minutes
The evaluation of this course consists of an individual oral exam (20 minutes including votation) based on a synopsis. The synopsis must be written in groups of 2-3 students (max. 10 pages) or individually (max. 3-5 pages). The examination will cover both the synopsis itself and the curriculum. Students will be evaluated on the basis of the oral exam. The synopsis will not be part of the assessment.

If a student is ill during the regular oral exam, he/she will be able to re-use the synopsis at the make-up exam. If a student is ill during the writing of the synopsis and did not contribute to the synopsis, the make-up exam can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam, he/she must make a new revised synopsis (confer advice from the examiner) and hand it in on a new deadline specified by the secretariat.
Course Content

The course gives an understanding of the principles of sustainable development and corporate social responsibility, and their relevance for the management and strategy of service corporations. Using real-life cases, the course presents and discusses tools and policies that can be used by service organisations to reduce negative impacts and play a more responsible role in the society. The course also includes environmental economics. A special attention is dedicated to the issue of climate change and its relevance for sustainable tourism operations, through the analysis of current policies, strategies and innovative business models. Through a balanced combination of theoretical knowledge and real-life examples the course teaches students to identify and critically examine the challenges related to sustainable development as applied to the management of service operations. In addition, the course provides students with the necessary skills and tools to plan sustainable meetings and events.

Through its learning activities and assessment, the course enhances the generic and specific competences of problem-solving abilities, understanding of related disciplines, ability to identify and formulate a problem and social and ethical awareness.

Teaching Methods
Lectures, case analyses etc.

Field, B. and Field, M (2009), Environmental economics: An introduction, 5th edition, McGraw-Hill.

Nijkamp, P. and Verdonkschot, S.(1995), “Sustainable tourism development: A case study of Lesbos,” Unpublished paper, Amsterdam, Netherlands: Free University.

Deloitte (2009), COP15 Carbon footprint: Approach and methodology.

Chapman, L. (2007), “Transport and climate change: a review,” Journal of Transport Geography, Vol. 15, No. 5, September, pp. 354-367.

Mattoo, A., Subramanian A., Van der Mensbrugghe, D. and He, J. (2009), “Reconciling climate change and trade policy,” Working Paper 189, Centre for Global Development, November.

Orsato, R. (2006), “Competitive environmental strategies: When does it pay to be green?” California Management Review, Vol. 48, No. 2, pp. 127-143.

Gössling, S.(2002a), “Global environmental consequences of tourism,” Global Environmental Change, Vol. 12, No. 4, pp. 283-302.

Goodwin, B. (2009), “Sacred Ride Mountain Bike Tours,” Pp. 44-46 in Vaugeois, N. and Thuot, L. (Eds.) “Made in BC” Innovation in Sustainable Tourism, Government of Canada.

Sliskovic, L.(2009), “U’mista Cultural Society,” Pp. 61-62 in Vaugeois, N. and Thuot, L. (Eds.) “Made in BC” Innovation in Sustainable Tourism, Government of Canada.

Quick, L.(2008), “The Sustainable Tourism Laboratory, Blackstone Valley, Rhode Island,” Pp. 94-105 in Carlsen, J., Liburd, J., Edwards, D. and Forde, P. (Eds.) Innovation for Sustainable Tourism: International Case Studies,Esbjerg: BEST Education Network, University of Southern Denmark

Amram, M. and Kulatilaka, N.(2009), “The invisible green hand: How individual decisions and markets can reduce greenhouse gas emissions,” California Management Review, Vol. 51, No. 2, pp. 194-219.

Shrivastava, P.(1995), “Environmental technologies and competitive advantage,” Strategic Management Journal, 16: 183-200.

Collins, A., Jones, C. and Munday, M.(2009), “Assessing the environmental impacts of mega sporting events: two options?” Tourism Management, Vol. 30, pp. 828-837. doi:10.1016/j.tourman.2008.12.006

Garnett, T.(2008), Cooking up a storm: Food, greenhouse gas emissions, and our changing climate, University of Surrey, Centre for Environmental Strategy.

Davis, I.(2005), “What is the business of business?” McKinsey Quarterly, August, No. 3, pp. 105-113.

Porter, M. and Kramer, M.R.(2006), Strategy and society: the link between competitive advantage and corporate social responsibility, Harvard Business Review, Vol. 84, No. 12, pp. 77-92.

Miller, G.(2001), Corporate responsibility in the UK tourism industry, Tourism Management, Vol. 22, No. 6, pp. 589-598

Zadek, S.(2004), “The path to corporate responsibility,” Harvard Business Review, December 2004.

Epstein, M.J., Roy, M-J.(2003), “Improving sustainability performance: Specifying, Implementing and measuring - Key principles,” Journal of General Management, Vol. 29, No. 1, pp. 15-31.

Morsing, M., Schultz, M., Nielsen, K.U.(2008), “The ‘Catch 22’ of Communicating CSR: Findings from a Danish study,” Journal of Marketing Communications, Vol. 14, No. 2, pp. 97-111.