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2012/2013  BA-EOK_MEI  Managerial economics I

English Title
Managerial economics I

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Course period Spring
2. semester
Time Table Please see course schedule at e-Campus
Study board
Study Board for BA in English and Organisational Communication
Course coordinator
  • Victor Lund - Department of Operations Management
Main Category of the Course
  • Finance
  • Financial and management accounting
  • Corporate and Business Strategy
  • Economics, macro economics and managerial economics
Last updated on 16-07-2012
Learning objectives
The student must be able to:
  • analyze and evaluate environmental factors that are relevant to attractiveness of industries and how these factors may affect market structures.
  • analyze and evaluate market structures and identify preferences and market concentration and how they affect market structures.
  • comment on and assess cost ratio on short as well as long term basis.
  • analyze and evaluate current demand and the relation to price elasticity, including sensitivity in relation to other products and services.
  • analyze and explain the fundamental pricing and optimization of companies' on both short and long term bases.
  • analyze and explain complex pricing and optimization where a product or service is sold in more than one market.
  • analyze and explain complex optimization situations where firms face a number of complex constraints.
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period Summer Term
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below

Regular examination:
Type of examination:  48-hour individual home assignment. The assignment is a case text with predefined questions. Answers must be grounded in the case text and apply the associated theory.
Length:  Maximum 10 standard pages (NS).

Examination language: English

Re examination: Like the regular exam
Course content
  • On completing this course, students know and can apply the fundamentals of business economic theory and method, with the objective to analyze and classify rational decision-making in specific situations, taking into account the limitations and the organization's short-term and long-term objectives regardless of the type of business and industry.
  • The course aims at providing students with understanding of the prerequisites for qualified decision making in a company's various functional areas including sales, marketing, production and costs.
Teaching methods
• Lectures
• Workshops where theory is presented and aplied to be use on case studies and assignments.
• Classroom exercises in which theory is applied in the performance of various tasks.

Teaching language: English
Student workload
Teaching 54 hours
Preparation (including preparation for exercises) 83 hours
Home assignments 25 hours
Examination incl. preparation for exam 45 hours
Expected literature

Salvatore, Dominick: Managerial Economics in a Global Economy, 7th Edition, Oxford University Press, 2011.
Henry, Anthony: Understanding Strategic Management, Oxford University Press, 2011
Lund, Victor: Basic accounting.

Last updated on 16-07-2012