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2012/2013  KAN-CM_SU8S  Business Model Innovation (Intensive)

English Title
Business Model Innovation (Intensive)

Course information
Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Course period 6 week course(3 weeks of classes, 3 weeks og exam).
NOTE: course schedule ONLY available at the moment at www.cbs.dk/summer
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Faculty - Dorothy L. McAleer
    Patricia Plackett - Department of Operations Management
Main Category of the Course
  • Corporate and Business Strategy
Last updated on 13-06-2012
Learning objectives
More specifically, the student will after the course be able to:
  • Analyze and identify problems with business models whether product or service based
  • Frame and problematize business models and reflect on the configuration of the business
  • Discuss how business models can be measured and evaluated
Prerequisite
The student is not expected to have extensive pre-knowledge about business models, but we recommend that he/she possesses formal knowledge about general management and/or corporate strategy
Examination
Business Model Innovation (Intensive)
Home project assignment:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period Summer Term
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below
Home assignment: Written individually, 15 A4 pages
No supervision hours

Exam aids:  Course literature and complementary material from the class teaching.

Course content

The course aims to problematize how strategic development can be analyzed using business models. Strategy, innovation and change management is in focus, rather than entrepreneurship and start-up. The structure of the course is based on Burn’s (2009)’s book on “Managing Change”, which is complemented with current articles on the subject which will be distributed nearer to the lecture in order to remain as current as possible on this ever changing subject matter.
 
The course is structured into the following themes:

  • Microeconomic Factors and Macroeconomic Factors
  • Qualitative Measurement and Quantitative Measurement
  • Monetary Targets and Social Goals of Organizations
  • Individual and Organizational Change Management Perspectives
  • For-Profit, Social Businesses and Non-Profit Perspectives
  • Service Organizations and Consumer Products Industry
  • Heavily Regulated Industries and Less Regulated Industries
  • Balancing Theory with Practice

Many decision-making situations on business models in the student’s future career will require an evaluation of what is relevant and irrelevant. We will intent to develop the student’s skill with focus on managing change and the ability to analyze and apply decisions to business models from a variety of vantage points
Teaching methods
Teaching is a combination of lecturing, group exercises and presentations organized in panels with students, opponents and teacher driven discussions. The teaching style is informal.

Expected literature
Burns, Bernard, Managing Change 5th Edition (2009).ISBN 9780273711759. Pearson
Last updated on 13-06-2012