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2012/2013  KAN-FSM_FS56  Corporate Strategy

English Title
Corporate Strategy

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Course period Spring
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Phillip Christopher Nell - Center for Strategic Management and Globalization
Phillip Christopher Nell
Main Category of the Course
  • Globalization, International Business, markets and studies
Last updated on 09-07-2012
Learning objectives
This is the second course in strategic management at the FSM Program. The aim of the first course was to provide students with a strong theoretical foundation in the strategy field. This second course takes a more pragmatic approach towards application of strategic analysis and extends the perspectives from the previous course to multinational corporate management situations.
Corporate Strategy:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period April
Aids Please, see the detailed regulations below
Duration 24 Hours
Individual written 24-hour take home case analysis covering topics taught in the two courses (max. 6 standard pages). The regular exam will take place in April. Make-up/ re-exam takes place in June.
Course content

The goal of this class will be to develop a better understanding of the link between theory and practice with particular focus on global sourcing strategy. Global sourcing strategy generally refers to management of (1) logistics identifying which production units will serve which particular markets and how components will be supplied for production and (2) the interfaces among R&D, manufacturing, and marketing on a global basis. The primary objective of global sourcing strategy is for the firm to exploit both its own and its suppliers’ competitive advantages and the comparative locational advantages of various countries in global competition. From a contractual point of view, the global sourcing of intermediate products such as components and services by firms takes place in two ways: 1) from the parents or their foreign subsidiaries on an “intra-firm” basis (i.e., insourcing) and 2) from independent suppliers on a “contractual” basis (i.e., outsourcing). Similarly, from a locational point of view, multinational firms can procure goods and services either (1) domestically (i.e., onshoring) or (2) from abroad (i.e., offshoring).Class sessions will emphasize open discussions of this complex field of inquiry, and the course will use a mixture of theory and different case studies to illustrate corporate strategy issues and engage students in the discussion of applications oriented solutions.

Teaching methods
Lectures, group presentations, and case discussions.
Expected literature

Grant, Robert M. (2010). Contemporary Strategy Analysis, 7th Edition (Text and Cases Edition). John Wiley and Sons, UK.

Last updated on 09-07-2012