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2012/2013  KAN-MLM_V03  Managing Knowledge, Communication and Innovation using Social Media

English Title
Managing Knowledge, Communication and Innovation using Social Media

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Spring
Changes in course schedule may occur
Tuesday 09.50-12.25, week 6-11 16-17
Time Table Please see course schedule at e-Campus
Max. participants 45
Study board
Study Board for MA in International Business Communication
Course coordinator
  • Liana Razmerita - Department of International Language Studies and Computational Linquistics
Secretary Tine Silfvander - ts.iadh@cbs.dk
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Information Systems
  • Management of Information and Knowledge Management
Last updated on 17-10-2012
Learning objectives
The students will learn basic theories and principles of managing knowledge work. They will get acquainted with and get practical experience with emerging technologies for communication and knowledge sharing. They will learn how to apply these technologies for managing knowledge work. Furthermore the students will become familiar with the role of these technologies for dissemination of knowledge, communication, management of knowledge and innovation.
In order to achieve the grade 12, students must successfully submit an excellent project that proves that they have understood and are able to apply the theoretical knowledge in a real life, business context. The project will integrate the selection, structuring and implementation (detailed plan or business model for implementation) of emerging technologies in a specific application domain. An excellent project must comprise the application of theories, methodologies, technologies and planning that have been taught in the course. Furthermore the students must demonstrate their ability to apply their acquired knowledge and combine it with other relevant, cross-disciplinary knowledge in the context of their specific project.
All master level students.
Project-based examination
Managing Knowledge, Communication and Innovation using Social Media:
Type of test Home Assignment
Marking scale 7-step scale
Second examiner No second examiner
Exam period Summer Term and May/June
Aids Please, see the detailed regulations below
Duration Please, see the detailed regulations below

A final individual project exam/home assignment of max. 12 standard pages (2275 characters pr. page) which may comprise an implementation.
Prerequisites for attending the exam
During the course, you will identify, read, and analyze at least 1-2 research articles relevant to the course and a topic of your own interest. You will share these articles with the class during class discussion. Furthermore you will make a short oral group presentation related to your topic of interest. More details will be provided during the course.
Course content

The access and efficient management of knowledge is key for innovation and competitiveness in a globalized business society. Social Media in form of wikis, blogs, social networks have changed the way people interact, communicate and do business . The course provides future graduates with an overview of how novel technologies (Social Media/Web 2.0 tools such as Wikis, blogs and social networks applications such as Facebook, Linkedin) can be used to communicate, innovate and manage information/knowledge. Furthermore, the course uses an extensive body of research and theories to show how management of knowledge in organizations relates to work practices, motivations, attitudes and behaviours of knowledge workers.

The course will provide a fundamental coverage of the following topics:

  • Discussion of different types of Knowledge
  • Processes of managing knowledge and communication
  • The role of ICT including Web2.0 tools for managing knowledge
  • The dynamics of knowledge creation and team working
  • The role of semantics for knowledge structuring and knowledge retrieval
  • The role of Social Networks for communication and managing knowledge work.
  • The relationship between managing knowledge, communication, collaboration and innovation.
Teaching methods
The course will draw upon a substantial body of research, present cases, give examples of real-life practices and involve areas of knowledge relevant to the students. Teaching methods will include lectures, discussions and hands-on project work and home assignments.
Further Information
If the maximum number of  students is exceeded we would like you to split them into 2 groups.
Expected literature

Excerpts from:

Newell, S., Robertson, M., Scarbrough, H., Swan, J. (eds.): Managing Knowledge Work and Innovation. Palgrave Macmillan (2009)

Razmerita, L., Kirchner, K., & Sudzina, F. (2009). Personal Knowledge Management: The Role of Web 2.0 tools for managing knowledge at individual and organisational levels. Online Information Review, 33(6), 1021-1039.

McAfee, A. P. (2006). Enterprise 2.0: The dawn of emergent collaboration. Mit Sloan Management Review, 47(3), 21-28.

Kirchner, K., Razmerita, L., & Sudzina, F. (2008). New Forms of Interaction and Knowledge Sharing on Web 2.0. In E. D. Miltiadis Lytras, Patricia Ordonez De Pablo (Ed.), Web2.0: The Business Model (pp. 21-37). USA: Springer Science and Business Media.

Marks, P., Polak, P., McCoy, S., & Galletta, D. (2008). Sharing knowledge. Commun. of the ACM, 51(2), 60-65.

Andriole, S. J. (2010). Business Impact of Web 2.0 Technologies. Communications of the ACM, 53(12), 67-79.

Enders, A., Hungenberg, H., Denker, H.-P., & Mauch, S. (2008). The long tail of social networking. European Management Journal, 26(3), 199-211.

Wirtz, B. W., Schilke, O., & Ullrich, S. (2010). Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet. Long Range Planning, 43(2/3), 272-290.

and other relevant articles

Last updated on 17-10-2012