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2012/2013  KAN-SE07  Leadership and Strategy in Service Management

English Title
Leadership and Strategy in Service Management

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Quarter
Course period Fourth Quarter
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc of Social Science
Course coordinator
  • Karsten Bobek - Department of Marketing
Main Category of the Course
  • Economic and organizational sociology
Last updated on 17-07-2012
Learning objectives
The student must demonstrate
  • comprehensive knowledge on strategic issues in service management
  • comprehensive knowledge on cultural leadership and management
  • comprehensive knowledge and understanding of the theories of leadership and strategy presented in the course curriculum
  • comprehensive knowledge and understanding of the cases presented in the course
  • the ability to identify a relevant problem for a service firm
  • 6comprehensive ability to apply relevant theories and models from the course curriculum to the focus areas of the study
  • appropriate use of research methods
  • good analytical skills
Oral exam based on mini-project
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner External examiner
Exam period Spring Term
Aids Without preparation
Duration 20 Minutes
The evaluation of this course consists of an inidvidual oral exam (20 minutes per student including votation) based on a mini-project. The mini-project must be written in groups of max. 5 students (max. 15 pages) or individually (max. 10 pages). The oral exam is based on the mini-project and the course curriculum.

If a student is ill during the regular oral exam, he/she will be able to re-use the mini-project at the make-up exam. If a student is ill during the writing of the mini-project and did not contribute to the mini-project, the make-up exam can be written individually or in groups (provided that other students are taking the make-up/re-exam). If the student did not pass the regular exam, he/she must make a new revised mini-project (confer advice from the examiner) and hand it in on a new deadline specified by the secretariat.
Course content

The core elements of the course are concentrated on theory and practice of leadership and on strategic management with focus on cross cultural management due to the globalization. The course includes models and current thinking on leadership in relation to values and culture as well as leadership and strategy. Furthermore, the course deals with the relation between management and culture, the roles of a global manager and the global management challenges.

The course aims to give students the central skills to understand leadership theories and tools and analyse strategic processes and execution in services. The course provides students with the skills to apply strategy analysis to real business cases. It gives students the knowledge to identify leadership challenges and describe strategic solutions related to risk and innovation management. The understanding of the relationship between theory and practice will be achieved by applying the knowledge provided through a web based business simulation based on a service corporation. This course through its learning activities and assessment enhances the generic competences of problem solving, cross-cultural team work, ability to write and present academic reports, ability to coordinate the activities of a project and apply theory to practice.


Teaching methods
Lectures, case analysis, web-based simulation game HotelSIM.
Expected literature

Please note that the litterature is guiding

Enz, Cathy: Hospitality Strategic Management, Concepts and Cases, 2nd edition. Wiley.

5-7 cases to be acquired over the net focusing on Leadership and Culture in the Hospitality Industry.

HotelSIM (access sponsored by CBS).

Last updated on 17-07-2012