English   Danish

2012/2013  KAN-SOC_VFCI  Co-Creation of Innovation: A Design Perspective

English Title
Co-Creation of Innovation: A Design Perspective

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Changes in course schedule may occur
Monday 13.30-16.05, week 36-41,43-46
Time Table Please see course schedule at e-Campus
Max. participants 50
Study board
Study Board for MSc of Social Science
Course coordinator
  • Sudhanshu Rai - ITM
Daved Barry is participating with 50%.
Administrative contact person is Bodil Sponholtz, ITM (bsp.itm@cbs.dk)
Main Category of the Course
  • Globalization, International Business, markets and studies
  • Information Systems
  • Innovation and entrepreneurship
  • Management
  • Organization
Last updated on 27-04-2012
Learning objectives
  • • Define the concepts of a “co-creation, Innovation and Design” and the practice of “co-creation of innovation” from multiple perspectives, and explain the differences between those perspectives.
  • • Define the similarities and differences between co-creation, Design and innovation, on the one hand, and programs, initiatives, or general management operations on the other, in order to specify the particular challenges, responsibilities and opportunities that confront innovators.
  • • Describe and account for the differences between, for example, Innovation projects, co-creation and design projects. other kinds of projects, and draw on these differences to critique universal theories of co-creation of innovation, a design perspective.
  • • Explain the origins and define the major characteristics of the mainstream “co-creation, innovation and design related body of knowledge,” and specify the accepted tools that have been developed to help co-creation.
  • • Employ a design perspective on co-creation of innovation to underscore the assumptions and potential shortcomings behind mainstream approaches to co-creation of innovation.
  • • Apply these concepts and perspectives to the analysis of a range of cases chosen to exemplify the nature of various kinds of projects and the particular challenges that confront contemporary innovators.
We expect the students to have an understanding of basic economics, innovation theories, some understanding of design related topics.
Oral exam on the basis of a miniproject (individual or group)
Oral exam :
Type of test Oral with Written Assignment
Marking scale 7-step scale
Second examiner Second internal examiner
Exam period December/January
Aids Please, see the detailed regulations below
Duration 20 Minutes

Oral exam on the basis of a mini project (individual or group).

The student is not entitled to supervision. 
20 minutes per student incl. performance discussion.

The mini project is written in parallel with the course

no preparation for the oral exam 
Max. 10 pages per student
Max. 15 pages per 3-5 students
The date for handing in the project will be decided by the secretary 
The teacher will act as examiner at the oral exam.
2nd examiner is internal (CBS). Even if it is a group exam, each student must be assessed individually.
The students do not need to give an account of which parts of the project they are responsible for.
The mini project and the oral exam are both included in the overall assessment. The title question(s) and content of the project must be prepared by the student(s) within the framework of the syllabus, possibly together with the teacher. The oral examination will be based on a discussion and a perspective of the mini project. The examiner may ask questions that go beyond the project, but within the framework of the syllabus.

Oral examination based on a mini project(s), readings, and class discussions.
Prerequisites for attending the exam
Students should be enrolled for the class
Course content
This course focuses on how we might use contemporary design perspectives and methods to co-creatively develop more effective innovation. It synergistically combines three distinct fields, all of which are concerned with producing new and useful outcomes: co-creation, innovation, and design. Co-creation—where two or more people or groups come together to bring something new into the world—is increasingly being turned to when multiplex solutions are needed that can satisfy diverse stakeholder needs. Innovation has now become the predominant factor in organization survival worldwide, replacing scale and stability as determinants of success and longevity. And design, with its inherent focus on originality and creative problem solving, is becoming a promising approach to working with complex problems of innovation. Taken together, these three concepts will be considered from an international and contextual perspective—we will be working with live multinational organizations as well published case material.
Teaching methods
This course relies on a mixed learning model that combines traditional didactic approaches (e.g., explanatory readings, lectures) with experiential approaches (e.g., international, studio-style projects, case reading, in class discussion). Specifically, some of the classes will employ the Harvard Business School style “case method”. This means joining theoretical and framework material into organized systems of knowledge—the course “take always” will be developed, refined, and extended during class discussions. In addition, students will work on a number of live co-creation projects in a studio setting, where an organization provides an innovation problem and student groups address it using design-led, co-creative methods. It is likely that groups will be working with international counterparts in N. America and Canada and that some of the organizational problems will have a multinational character. Because the learning is highly “hands-on”, regular class attendance is strongly encouraged. The course will be taught in an interactive style that history suggests you will find engaging—but only if you read materials and come to class prepared to discuss them.
Student workload
Co-creation or Co-creative?: An overview of the co-creation movement. This class surveys the various developments in co-creation, beginning with co-production in the late 70’s to the co-creative development platforms of today. 20 hours
What has technology to do with co-creation of innovation; this class will focus on the ablity of technology to enable co-creation of innovation. It will focus on exploring the types of technologies that could be created to support the co-creation of innovation. 20 hours
Design Lines Primer: What design tools can you use to co-create innovation? This class introduces key design concepts and methods and examines them in light of co-creation. 20 hours
From co-created cuisine to co-creative cuisine to co-creative innovation design. This class uses contemporary haute cuisine to explore the differences between co-creation and co-creative. These perspectives will be used to formulate a design for co-creative innovation that can be applied to other business sectors. 15 hours
Considering the “co” in co-creating: Who, what, where, when, why? This class considers who to invite into a co-creation process. Elements like culture, timing, and personal differences will be discussed. Case: Oil and Wasser. Readings by Martin Högl. 20 hours
Doing incremental innovation in co-creative ways. This class examines the various user-driven approaches to co-creation and asks how can these be extended. 20 hours
Doing radical “far reach” design in co-creative ways. Working with Roberto Verganti’s theory of design-led innovation, we consider how it might be applied to co-creating innovation. 20 hours
Knowledge acquisition, knowledge sharing, and knowledge transfer considered within co-creation of innovation 20 hours
The content for co, such as platform and ecosystem 20 hours
What are the global innovation drivers that co-creation of innovation needs to flourish? In this class emphasis will be given on taking co-creation global and considering where is the best place to engage in a co-creation exercise. Should everybody co-create at the first instance or should co-creation be an approach to be tapped into only when needed and Why? 20 hours
Expected literature
 A detailed list of readings and reference material will be provided  1 month before the commencement of the course.
Last updated on 27-04-2012