2013/2014
BA-3IB International Business in Asian Markets
| English Title |
| International Business in Asian
Markets |
|
|
| Language |
English |
| Exam ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Course period |
Spring |
| Time Table |
Please see course schedule at e-Campus |
| Study board |
Study Board for Asian Study Programme
|
| Course
coordinator |
- Michael Jacobsen - Department of International Economics and
Management (INT)
|
| Main academic
disciplines |
- Globalization, International Business, markets and
studies
|
|
Last updated on
14-08-2013
|
| Learning objectives |
The course shall enable students to
analyse issues of international business in emerging markets found
in Asia. Furthermore, the course will enable students to analyse
international business relationships from the perspectives of both
the multinational enterprise and local stakeholders. At the end of
the course students must be able to:
- Assess risks and opportunities in emerging markets and
transitional economies
- Describe various FDI motives and business strategies in
emerging markets
- Discuss entry modes and marketing in emerging markets
- Distinguish between various types of business network in an
Asian context
- Discuss human resource management in emerging markets and
transitional economies
- Describe different modes of employing culture in Asian business
practices
|
| Course prerequisites |
| It is an advantage not a necessity if
the students have prior knowledge of theoretical models such as the
OLI paradigm, Resource Based View, Transaction Cost Economy,
Institutional theory etc., as well as knowledge of various types of
entry modes. |
| Examination |
|
International
Business in Asian Markets:
|
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual |
|
Max. 8 pages |
| Assignment type |
Essay |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Summer Term |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
|
Description of the exam
procedure
Paper of max. 8 standard
pages.
|
|
| Course content and
structure |
|
The course focuses on the following issues faced by
international business across emerging markets in Asia.
• Business Environment: How do emerging markets differ from
established market economies? Why is the development of
institutions so important? How do the specific business conditions
impact on the strategies and operations of local businesses? How do
multinational enterprises manage their relationships with host
governments?
• Entry Strategies in Emerging Markets: Why do multinational firms
consider engaging in business in less advanced economies? How do
they design their entry-strategy, with respect to for instance
entry mode and entry timing?
• Operating affiliates in emerging markets: What specific issues
arise for multinational firm operating within emerging markets? How
do firms handle the gap in terms of culture and economic
development between their country of origin and the host
country?
|
| Teaching methods |
| The method is based on a pedagogical
concept of learning by doing. Most of the learning occurs as
participants prepare themselves individually before class and
thereafter reflect upon the lecture together with their fellow
students. Students are encouraged to form study groups. During the
course, the instructor will ask various groups to prepare
presentations on specific questions or aspects for the rest of the
class. Furthermore, instructors reserve the right to
"cold-call" on students at any time during class.
Students are expected to be able to answer questions about the
readings from both the instructor and fellow students in an
in-depth and well-informed manner from a variety of case based and
theoretical perspectives. |
| Further Information |
|
The course is a regional based applied course in which students
are expected to demonstrate a theoretical knowledge of the subjects
taught thus being able to (1) analyze different business
environments and (2) identify implications for business strategies
and operations in emerging economies.
|
Last updated on
14-08-2013
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