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2013/2014  BA-BLC_3OCC  Organisation and Corporate Communication

English Title
Organisation and Corporate Communication

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Course period Autumn
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc og MSc in Business, Language and Culture, BSc
Course coordinator
  • Esben Karmark - Department of Intercultural Communication and Management (ICM)
Main academic disciplines
  • Communication
  • Organization
Last updated on 18-03-2013
Learning objectives
At the end of the course, the student should be able to:
  • account for key perspectives on organisational theory, i.e. systems theory, the design school and contingency theory and discuss their implications for analysis and practice,
  • account for key perspectives on organisational structure, and relate these structures to corporate communication and discuss their implications for analysis and practice,
  • account for the role of organisational culture, power and control, as well as management and leadership in organisations, and discuss their implications for analysis and practice,
  • account for and discuss the key features of corporate communication, i.e. integrated communication, PR, corporate branding, issues and crisis management, and discuss their implications for analysis and practice, and
  • account for the key dimensions of the interplay between internal and external communication and the implications for the management of organisations and communication.
Organisation and Corporate Communication:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Synopsis-based, 20-minute individual oral exam. The examination is based on the syllabus read in the course. Students can write the synopsis in groups of maximum four, but they must submit it individually. No later than two weeks before the examination, students must submit a synopsis of maximum 3 standard pages.

If the synopsis is not submitted at the appropriate time, it will be regarded as non-appearance.

The student makes a short oral presentation of approximately 2-3 minutes on the synopsis at the examination. The student may bring the synopsis and notes in the form of key words, which is not to exceed more than one A4 page. The examiner can ask clarifying questions during the presentation. Building on the presentation, the examination then takes the form of a discussion between the student and the examiner.
Size of written product Max. 3 pages
Assignment type Synopsis
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period December/January
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The aim of this course is to provide students with:

  • relevant theories, concepts and models within the field of organisational theory and organisational behavior,
  • perspectives and models related to the design of organisational structures,
  • theoretical and practical knowledge about how organisations communicate internally and with the external environment, and how they organise themselves in order to communicate more effectively (as well as for other organisational purposes), and
  • the ability to critically reflect on the theories, concepts and models and their relevance in describing, analysing and evaluating issues of organisation and corporate communication in relation to companies and organisations.

The course focuses on two main fields:

  • Organisational theory
  • Corporate communication
Teaching methods
The course is based on lectures and discussions concepts, theories and the use of theories for analytical purposes. The course will include cases, quizzes and, to prepare for the exam, students have the opportunity to submit a 1-page trial synopsis half-way through the course.
Expected literature

Brooks, Ian (2009), Organizational Behavior, Harlow: Pearson Education Ltd.

Cornelissen. J (2008), Corporate Communication. A Guide to Theory and Practice (2nd Edition; London: Sage

Last updated on 18-03-2013