| Learning objectives |
At the end of the course, the student
should be able to:
- account for key perspectives on organisational theory, i.e.
systems theory, the design school and contingency theory and
discuss their implications for analysis and practice,
- account for key perspectives on organisational structure, and
relate these structures to corporate communication and discuss
their implications for analysis and practice,
- account for the role of organisational culture, power and
control, as well as management and leadership in organisations, and
discuss their implications for analysis and practice,
- account for and discuss the key features of corporate
communication, i.e. integrated communication, PR, corporate
branding, issues and crisis management, and discuss their
implications for analysis and practice, and
- account for the key dimensions of the interplay between
internal and external communication and the implications for the
management of organisations and communication.
|
| Examination |
|
Organisation
and Corporate Communication:
|
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual |
|
Synopsis-based, 20-minute individual oral exam.
The examination is based on the syllabus read in the course.
Students can write the synopsis in groups of maximum four, but they
must submit it individually. No later than two weeks before the
examination, students must submit a synopsis of maximum 3 standard
pages.
If the synopsis is not submitted at the appropriate time, it will
be regarded as non-appearance.
The student makes a short oral presentation of approximately 2-3
minutes on the synopsis at the examination. The student may bring
the synopsis and notes in the form of key words, which is not to
exceed more than one A4 page. The examiner can ask clarifying
questions during the presentation. Building on the presentation,
the examination then takes the form of a discussion between the
student and the examiner. |
| Size of written product |
Max. 3 pages |
| Assignment type |
Synopsis |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Preparation time |
No preparation |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
December/January |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and
structure |
|
The aim of this course is to provide students with:
- relevant theories, concepts and models within the field of
organisational theory and organisational behavior,
- perspectives and models related to the design of organisational
structures,
- theoretical and practical knowledge about how organisations
communicate internally and with the external environment, and how
they organise themselves in order to communicate more effectively
(as well as for other organisational purposes), and
- the ability to critically reflect on the theories, concepts and
models and their relevance in describing, analysing and evaluating
issues of organisation and corporate communication in relation to
companies and organisations.
The course focuses on two main fields:
- Organisational theory
- Corporate communication
|
| Teaching methods |
| The course is based on lectures and
discussions concepts, theories and the use of theories for
analytical purposes. The course will include cases, quizzes and, to
prepare for the exam, students have the opportunity to submit a
1-page trial synopsis half-way through the course. |
| Expected literature |
|
Brooks, Ian (2009), Organizational Behavior, Harlow:
Pearson Education Ltd.
Cornelissen. J (2008), Corporate Communication. A Guide to
Theory and Practice (2nd Edition; London: Sage
|
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