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2013/2014  BA-EOK_CIC  Intercultural communication

English Title
Intercultural communication

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Course period Autumn
1. semester
Time Table Please see course schedule at e-Campus
Study board
Study Board for BA in English and Organisational Communication
Course coordinator
  • Ida Borch - Department of International Business Communication (IBC)
Main academic disciplines
  • Communication
  • Language and Intercultural Studies
Last updated on 12-09-2013
Learning objectives
The student should be able to:
  • Demonstrate knowledge of the most well-known concepts and theories and their relevance for the ongoing globalisation process
  • Analyse intercultural conflicts in working groups involving management and employees within organisations
  • Identify and explain intercultural implications and make reasoned choices for approaches, models and concepts to solve intercultural conflicts
  • Demonstrate transcultural competence by evaluating communication situations and suggest linguistic and communicative strategies for the parties involved
  • Formulate theoretical and analytical points clearly and correctly, while observing academic conventions with respect to style, argumentation, references etc.
Intercultural communication:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Case based assignment
Duration 2 weeks to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Winter Term
Make-up exam/re-exam
Same examination form as the ordinary exam
The examination form is the same as the ordinary exam, but based on a new case.
Description of the exam procedure
Examination language: English
Course content and structure

The overall objective ofr the course is to give the student knowledge and understanding of how messages are perceived differently depending on the cultural context of the communication. The other objective is that the student becomes able to apply his or her intercultural understanding in communicating.

The objectives are achieved through the study of relevant modern literature, examples of practice and cases.

Teaching methods
The teaching methods are lectures, class teaching, and written home assignments. The focus in class teaching is on training based on case learning.
Student workload
Teaching 20 hours
Preparation 52 hours
Independent studies 20 hours
Assignments 40 hours
Exam, including exam preparation 75 hours
Expected literature

Clausen, L. (2010): “Moving beyond stereotypes in managing cultural difference: Communication in Danish-Japanese corporate relationships”. In: Scandinavian Journal of Management, vol 26, pp. 57-66
Friedman, Thomas L: It’s a Flat World, After All. The New York Times, April 3, 2005
Genest, Christina M. (2005) "Cultures, organizations and philanthropy", Corporate Communications: An International Journal, Vol. 10 Iss: 4, pp.315 - 327
Gladwell, M (2008). Outliers. The story of Success. New York: Little Brown and Company, pp. 177-233
Griffin, Em (2012): A First Look At Communication Theory. McGraw Hill. pp 407 - 420
Hall, E.T. (1991): ”The power of Hidden Differences”. In M.J. Bennett (ed) Basic Concepts of Intercultural Communication. Maine: Intercultural Press, Inc. pp 55 – 67  
Johnstone, B (1989): ”Linguistic strategies and Cultural Styles for Persuasive Discourse”. In Ting-Toomey, and Korzenny (ed): Language, Communication and Culture. Sage Publications. PP. 139-156
Just, Sine (2004): “Communicative prerequisites for diversity – protection of difference or promotion of commonality”. In: Journal of Intercultural Communications, 2004, issue 7.
Lagace, M: Businesses Beware: The World is Not flat. Q&A with Pankaj Ghemawat. Research & Ideas, Harvard Business School, October 15, 2007.  
Morsing, M and Majken Schultz (2006): Corporate social responsibility communication: Stakeholder information, response and involvement strategies. in Business Ethics: A European Review. Vol 15. No.4. Blackwell Publishing Ltd. pp. 323 – 338
Risberg, A (2003): ”Shared and multiple realities in acquisitions. An empirically based critique of merger and acquisition literature”. In: Nordiske Oganisatsjonsstudier, vol 5, no 1, pp 58-82.
Tajfel, H & Turner, J.C (1979). “An Integrative Theory of Intergroup Conflict”. In W. G Austi & S. Worschel (eds): The Social psychology of Intergroup Relations. Monterey, Ca: Brooks-Cole, pp 38-43
Ting-Toomey S. & J.G.Oetzel (2001). Managing Intercultural Conflict Effectively. Thousand Oaks: Sage Publications. pp. 101-109 and 137-150  
Ting-Toomey, S. (1999): Communicating Across Cultures. The Guilford Presse, London.
Ting-Toomey, S.: “Applying Dimensional Values in Understanding Intercultural Communication” in Communication Monographs Vol. 77, No. 2, June 2010, pp. 169- 180
Tomlinson, J. (1999): Globalization and Culture. Polity Press, Cambridge, pp. 1 – 31 

Last updated on 12-09-2013