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2013/2014  BA-EUB_CCE1  Culture and Cultural Economy

English Title
Culture and Cultural Economy

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Course period Autumn
1st semester
Time Table Please see course schedule at e-Campus
Study board
Study Board for Bachelor of Arts in European Business
Course coordinator
  • Maribel Blasco - Department of International Business Communication (IBC)
Main academic disciplines
  • Language and Intercultural Studies
Last updated on 12-08-2013
Learning objectives
At the end of the course, the student must be able to:
  • Define a well-founded research question containing a ‘puzzle’ or problem concerning culture or cultural economy in a European context
  • Formulate and present a clear and coherent argument, following academic conventions, both in writing and orally
  • Demonstrate awareness of the challenges and opportunities offered by group work, and reflect critically on own role and learning process in the groupwork
  • Present the major points in the different course readings, and analyse and compare them.
  • Use the concepts and theories taught during the course to analyse and discuss empirical examples drawn from the European context
  • Identify and compare the major theoretical perspectives on culture and identity /cultural economy taught during the course, and discuss the assumptions that underpin them
  • Distinguish between theory and empirical data
Culture and Cultural Economy:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 5 students in the group
The group must be of min 3 students and max 5 students.

The written product is a set exam paper. The exam paper will be handed out after course termination by the administration. Further information se exam plan.

The written product is to be submitted on specified date and time. 10 min. is allocated per student, which covers the examiners' discussion and grading, as well as brief feedback explaining the grade.
Size of written product Max. 15 pages
The group essay is max 3 pages per student.
A group of 3 students can max write 9 pages, a group of 4 students can max write 12 pages and a group of 5 students can max write 15 pages. If the exam paper is written individually, the essay max is 9 pages.

At the oral exam a group must spend max. 10 minutes on their presentation.
Assignment type Written assignment
Written product to be submitted on specified date and time.
10 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period December/January
Aids allowed to bring to the exam Limited aids, see the list below:
Written notes and the group essay
Make-up exam/re-exam
Same examination form as the ordinary exam
Re-examination: If a student participated in writing the group essay, but was sick at the time of the oral examination, the re-examination will be based on a resubmission of the original group essay. If a student participated in writing the group essay, but did not pass the oral examination, the student can choose either to resubmit the original group essay or to write a new, individual essay within a specified time period. The same examination form will apply as for the ordinary
Course content and structure
The overall aim of the course is to give students an introduction to the concept of culture, and to different ways in which culture can be conceptualized in relation to business and the economy. The examples used will relate to European culture & business environment. The course is designed as the first building block to prepare students for their 2nd semester course in Erhvervsøkonomi, and their 4th semester course in Communicating Across Cultures.

The course is divided into two modules:
Module 1 introduces students to the concepts of culture and cultural identity, and to major ways to think about these concepts in a ‘globalising’ world. We will studie two major ways of looking at culture and identity – as things we ‘have’ or as things we ‘are and produce’. We will also study the idea of belonging and how we create notions of ‘we-ness’ and ‘other-ness’. We also address the link between culture, identity and territory with a point of departure in theories of globalization and culture. Examples drawn from the European context illustrate the conceptual points made.

Module 2 builds on the framework presented in Module 1, and presents key perspectives on cultural economy. The aim is to train students to see economic processes and discourses as ‘cultured’, ‘culture-producing’ and contextually anchored. Students will gain awareness of the ‘Anglocentric’ origins of mainstream economic thinking, and we will study notions such as value, production and consumption through a cultural lens. The module will be based on empirical examples drawn from the European business context.
Teaching methods
Lectures and workshops. Some lectures might be taught in Danish.
Student workload
Preparation 124 hours
Participation 36 hours
Exam 50 hours
Expected literature
Tomlinson, J . (1999) Globalization And Culture, Cambridge: Blackwell.
Varner, I. & Beam, L. (2011) Intercultural Communication in the Global Workplace. McGraw Hill.
Last updated on 12-08-2013