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2013/2014  BA-EUB_CCU4  Communicating across Cultures

English Title
Communicating across Cultures

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Semester
Course period Spring
4. semester
Time Table Please see course schedule at e-Campus
Study board
Study Board for Bachelor of Arts in European Business
Course coordinator
  • Kursusansvarlig
    Lill Ingstad - Department of International Business Communication (IBC)
Main academic disciplines
  • Language and Intercultural Studies
Last updated on 12-08-2013
Learning objectives
On completing the course, the student should be able to:
  • use the theory introduced in the course and the relevant metalanguage to account for, analyse and discuss cultural differences in general and in relation to communication and language
  • identify, discuss and analyse cultural dimensions at play in various texts and/or cases/communication scenarios
  • assess the impact of cultural differences on communication and language strategies and possibly suggest solutions to communication scenarios presented in cases
  • present a written independent, well-structured and coherent analysis and discussion in English without any significant lexical or grammatical errors that may constitute a barrier to communication
Communicating across Cultures:
Examination form Home assignment - written product
Individual or group exam Individual
The assignment consists of a number of questions within the theoretical framework of the course and an assignment based on a case story or text relating to the course curriculum.
Size of written product Max. 10 pages
Assignment type Written assignment
Duration 48 hours to prepare
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period May/June
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The course is based on a number of theories within the overall theme of intercultural communication. The theories are to provide the students with a conceptual framework and a meta-language to enable them to discuss and analyse culture’s impact on intercultural communication.

Much of the course work will focus on understanding and building awareness of the norms and values, the ‘invisible’ back-stage culture, that may influence the way we interact and communicate across cultures. This may include aspects such as face, politeness, expressive vs. neutral language, use of titles, address forms, introductions and the meaning of relationships for communication purposes.

The impact of culture on the use of English as a lingua franca will be part of the course curriculum as well.

Teaching methods
A combination of dialogue lectures, student facilitated sessions, class discussion based on course curriculum and case assignments, written and oral assignments.
Student workload
Lectures 36 hours
Preparation 126 hours
Exam 48 hours
Expected literature
Marie-Joëlle Browaeys & Roger Price: Understanding Cross-Cultural Management, 2nd ed., FT Prentice Hall

Kompendium: Communicating across Cultures
Last updated on 12-08-2013