2013/2014  BA-HAIT_VGAM  Gamification

English Title

Gamification

Course information
Language	English
Exam ECTS	7.5 ECTS
Type	Elective
Level	Bachelor
Duration	One Semester
Course period	Spring changes in shedule may occur. monday and thursday 11.40-14.15 week 5-6,8,10-12
Time Table	Please see course schedule at e-Campus
Study board	Study Board for BSc/MSc in Business Administration and Information Systems, BSc
Course coordinator
Ravi Vatrapu - Department of IT Mangement (ITM)
Administrative contact person is Jeanette Hansen at ITM (jha.itm@cbs.dk).
Main academic disciplines
Business psychology Information Systems Marketing Methodology
Last updated on 15-10-2013

Learning objectives

After the course the student should be able to: Describe the emerging paradigm of “Gamification” Explain the different aspects in and topics of Gamification from design, psychology, marketing, and visual analytics perspectives Identify the linkages between social media, mobile applications, and game design for organizational processes such as innovation, knowledge management, communication, collaboration and co-creation in organizational settings Define, measure and evaluate the different metrics and key performance indicators for Gamification applications across a range of dimensions Design, develop, and evaluate a Gamification concept for a real-world case company

Course prerequisites

There are no formal prerequisites for being admitted to the course. Familiarity with topics in consumer psychology, marketing, gaming, and visual analytics is desired but not required.

Examination

Project exam: Examination form Home assignment - written product Individual or group exam Individual Size of written product Max. 15 pages Assignment type Project Duration Written product to be submitted on specified date and time. Grading scale 7-step scale Examiner(s) One internal examiner Exam period May/June Make-up exam/re-exam Same examination form as the ordinary exam

Course content and structure

The subject of the course is Gamification set within the context of “concomitant convergence” of design, media, interactions, and scorecards. Gamification refers to the emerging paradigm of business applications that apply aspects and elements of game design towards organizational purposes such as marketing, knowledge management, innovation, and customer relationship management etc. The content of the course is structured in a number of themes: 1. Introduction to Gamification & Game Thinking 2. Fundamentals of Games, Gaming, and Visual Analytics 3. Motivations: Users, Gamers, and Consumers 4. Game Studies: Anthropology, Psychology, and Sociology 5. Gamification Design Framework 6. Gamification Development Framework 7. Gamification Evaluation Framework 8. Applications of Gamification-1: Marketing 9. Applications of Gamification-2: Learning 10. Applications of Gamification-3: Social Behavioural Change 11. Critique of Gamification 12. Taking Stock and Looking Ahead

Teaching methods

Lectures, Exercise, and Demos

Student workload

Lectures 30 hours Exercises 15 hours Preparation for lectures and exercises 55 hours Project Work 80 hours Project Report 40 hours

Expected literature

Required Textbook: Title: For the Win: How Game Thinking Can Revolutionize Your Business Authors: Kevin Werbach & Daniel Hunter Publisher: Wharton Digital Press ISBN-10: 1613630239 ISBN-13: 978-1613630235 Amazon Link: http://www.amazon.co.uk/For-Win-Thinking-Revolutionize-Business/dp/1613630239/ref=sr_1_1?ie=UTF8&qid=1350225877&sr=8-1 Please check Learn for additional literature. Deterding, S., Dixon, D., Khaled, R., & Nacke, L. (2011). From game design elements to gamefulness: defining gamification. Deterding, S., Sicart, M., Nacke, L., O'Hara, K., & Dixon, D. (2011). Gamification. using game-design elements in non-gaming contexts. Groh, F. (2012). Gamification: State of the art definition and utilization. Institute of Media Informatics Ulm University, 39. Louise Peulicke Larsen. (2012). The Relation between Gamification & Customer Loyalty. Unpublished Master Thesis, IT University of Copenhagen. Thom, J., Millen, D., & DiMicco, J. (2012). Removing gamification from an enterprise SNS.