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2013/2014  BA-HAS_ESM  Experience Economy – Strategy and Management

English Title
Experience Economy – Strategy and Management

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Course period Spring, Third Quarter
Changes may occur.
Monday 11:40-14:15, weeks 6-8,10-12 and
Wednesday 09:50-11:30, weeks 6-8,10-12
Time Table Please see course schedule at e-Campus
Max. participants 120
Study board
Study Board for BSc in Service Management
Course coordinator
  • Lise Lyck - Department of Marketing (Marketing)
Lise Lyck ll.tcm@cbs.dk - Secretary Jeannett Zola Andersen jza.marktg@cbs.dk
Main academic disciplines
  • Experience economy and service management
Last updated on 15-10-2013
Learning objectives
  • The course’s development of personal competences:
  • The student shall master the main models of experience economy
  • The student shall demonstrate knowledge and understanding of experience economy in relation to innovation and marketing
  • The student shall be able to apply the models from the curriculum
  • The student shall be able to use experience economy in relation to strategy and management
  • The student shall be able to use experience economy in relation to managed primary and secondary productions.
  • Objectives:
  • To enable the student to understand an experience economy and creative economy operation in a framework developed from a combination of a theoretical base and examination of practical operations
  • To analyze the elements which compromise an experience in relation to effectiveness of economic experience and attraction management.
  • To provide an appreciation of the nature of the processes embedded in experience operations and festivals and to examine business areas especially innovation and marketing.
Course prerequisites
Knowledge of managerial economics and of basic micro- and macro economics. English language and math skills equal to B2 level (CEFR) is recommended
oral exam based on synopsis:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Size of written product Max. 3 pages
Oral exam is based on an individual home assignment of max. 3 standars pages.
The grade is based on an overall evaluation of the project and the oral examination. You must hand in 3 copies of the home assignment. Questions from Curriculum should be expected.
Assignment type Written assignment
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Preparation time No preparation
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring Term, Hand in deadline for the synopsis will be announced at e-campus under electives/ exam / exam plans
Aids allowed to bring to the exam Closed Book
Make-up exam/re-exam
Same examination form as the ordinary exam
Make-up and Re-take examination is held according to the same examination regulations as the regular examination; An oral exam based on a new individual max. 3 standard page home assignment to be handed in in 3 copies. Questions from Curriculum should be expected.
Course content and structure

The course focuses on:

  • Experience economy - theory and models
  • Strategic context for use of experience economy
  • Management and strategy for experience economy
  • Experience economy in relation to innovation and marketing
Teaching methods
Teaching is based on lectures and case analyses
Expected literature

Pine B. J. and Gilmore J, H (1999): The Experience Economy, Harvard Business School Print, Boston.
Boswijk A. Thijssen (2007): the Experience Economy, A New Perspective, Pearson Education

Hulein b, Brown N, van Dijk m: (2009) sensory marketing, Basingstoke, Palgrave

C. C., P.C.,L.P., S. MN, J M G (the research group in NESTA) (2010): creative Clusters and innovation, NESTA, London  
Articles:To be announced


Last updated on 15-10-2013