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2013/2014  BA-HAS_MACP  Management of Creative Processes

English Title
Management of Creative Processes

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Course period First Quarter
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Service Management
Course coordinator
  • Mark Lorenzen - Department of Innovation and Organizational Economics (INO)
Main academic disciplines
  • Experience economy and service management
Last updated on 09-08-2013
Learning objectives
At the end of the course, students should be able to:
  • Demonstrate a knowledge and understanding of the central concepts and theories presented through the course
  • Critically examine and apply theory and tools to the management of organizations and projects within the creative industries.
  • Understand the principles of creativity, creative processes, and creative labour, and recognize these in real-life cases
  • Know the basic concepts and methods relevant to management of creativity of specialized skill-holders
  • Know the basic concepts and methods relevant to management of highly uncertain and political external environments
  • Analyze and recognize organizations and projects within the creative industries, and provide theory-based suggestions for management of real-life problems.
Course prerequisites
English language skills equal to B2 level (CEFR) and math skills equal to Danish level B are recommended.
Management of Creative Processes:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 10 pages
Assignment type Case based assignment
Duration 72 hours to prepare
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Autumn Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure
The final exam is an individual written home assignment based on a 72-hour analysis of a research question. The evaluation is done with a second external examiner.
Course content and structure

Many private as well as public organizations provide “content” or “experiences” in the guise of cultural services, events or products. Examples span from public cultural institutions, such as theatres and museums, to private firms within e.g. architecture and advertising, and over to the entertainment industries of e.g. music, film and literature.

These otherwise very different industries share certain managerial challenges. The two most important such challenges are a) Successfully managing the creativity of highly specialized skill-holders who develop these industries’ products and services (such as artists, musicians, designers, and writers); b) Successfully managing highly uncertain and political external environments, shaped by unpredictable tastes and trends in consumer markets, cultural policies and subsidies.

This course introduces these fundamental managerial challenges and discusses some basic management methods of overcoming them.

Teaching methods
The course is based on a mix of lectures, cases, and group work. Students are expected to contribute actively to discussing the relevance of different management principles to situations where creativity and creative processes are central to competitiveness.
Student workload
Classes 30 hours
Home assignments 7 hours
Preparation for class 120 hours
Preparation for exam and exam 50 hours
Further Information

The students are expected to submit a home assignment discussing and applying management principles to a real-life case, where creativity and creative processes are central.

Expected literature
  • Chris Bolton (2006), Management and Creativity, Wiley
  • 14 journal articles, selected chapters and cases

Please note, minor changes may occur. The teacher will uploade the final reading list to LEARN two weeks before the course starts.

Last updated on 09-08-2013