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2013/2014  BA-HAS_MCPO  Management of Cultural projects, processes and organizations

English Title
Management of Cultural projects, processes and organizations

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Course period Third Quarter
The course is offered from spring 2015
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Service Management
Course coordinator
  • Mark Lorenzen - Department of Innovation and Organizational Economics (INO)
Main academic disciplines
  • Experience economy and service management
Last updated on 15-08-2013
Learning objectives
At the end of the course, students should be able to:
  • Demonstrate a knowledge and understanding of the central concepts and theories presented through the course
  • Critically examine and apply theory and tools to the management of organizations and projects within the creative industries.
  • Understand the principles of creativity, creative processes, and creative labour, and recognize these in real-life cases
  • Know the basic concepts and methods relevant to management of creativity of specialized skill-holders
  • Know the basic concepts and methods relevant to management of highly uncertain and political external environments
  • Analyze and recognize organizations and projects within the creative industries, and provide theory-based suggestions for management of real-life problems.
Course prerequisites
English language skills equal to B2 level (CEFR) and math skill equal to Danish level B are recommended.
Management of Cultural projects, processes and organizations:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 3 students in the group
The group size should be max. 2 - 3 students
Size of written product Max. 10 pages
The project can be max. 10 standard pages in length.
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Autumn Term
Make-up exam/re-exam
Another examination form
Make-up examinations are given as an individual oral exam based on the group project.
Re-take examinations are given as an individual oral exam based on the group project handed in for the regular examination, as well as a supplementary piece, max. 5 standard pages in length
Description of the exam procedure

The final exam is a 72-hour group project. The project will be followed by an individual, 20 minutes oral exam, which takes its point of departure in the group project, but also natural relations to theory and models from syllabus. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam.


Course content and structure

Many private as well as public organizations provide “content” or “experiences” in the guise of cultural services, events or products. Examples span from public cultural institutions, such as theatres and museums, to private firms within e.g. architecture and advertising, and over to the entertainment industries of e.g. music, film and literature.

These otherwise very different industries share certain managerial challenges. The two most important such challenges are a) Successfully managing the creativity of highly specialized skill-holders who develop these industries’ products and services (such as artists, musicians, designers, and writers); b) Successfully managing highly uncertain and political external environments, shaped by unpredictable tastes and trends in consumer markets, cultural policies and subsidies.

This course introduces these fundamental managerial challenges and discusses some basic management methods of overcoming them.

Teaching methods
The course is based on a mix of lectures, cases, and group work. Students are expected to contribute actively to discussing the relevance of different management principles to situations where creativity and creative processes are central to competitiveness.
Student workload
Classes 30 hours
Home assignments 7 hours
Preparation for class(including exam) 187 hours
Exam 1 hours
Further Information

The students are expected to submit a home assignment discussing and applying management principles to a real-life case, where creativity and creative processes are central.

Expected literature
• Chris Bolton (2006), Management and Creativity, Wiley
• 14 journal articles, selected chapters and cases

Please note, minor changes may occur. The teacher will uploade the final reading list to LEARN two weeks before the course starts.
Last updated on 15-08-2013