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2013/2014  BA-HAS_SIL  Service Innovation Lab

English Title
Service Innovation Lab

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Course period Third Quarter
The course will be offered from spring 2016
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Service Management
Course coordinator
  • Adriana Budeanu - Department of International Economics and Management (INT)
Co-coordinator Mogens Bjerre
Main academic disciplines
  • Innovation and entrepreneurship
  • Management
  • Management of Information and Knowledge Management
  • Supply Chain Management and Logistics
  • Experience economy and service management
Last updated on 09-08-2013
Learning objectives
In order to be awarded the highest grade (12) the student would have to fulfill the following course objectives:
  • To be able to present and explain main theoretical concepts and models relevant to innovation processes of service organizations.
  • To be able to identify and evaluate the challenges and opportunities for successful service innovations in a given case.
  • To be able to critically examine the applicability of theoretical concepts from the course to a given case and to present argumentation that justifies the selection.
  • To be able to discuss the validity, reliability and generalization of conclusions based on the analysis of a given case.
  • To effectively communicate their ideas, analysis and proposals to private and public organizations.
Service Innovation Lab:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 5 students in the group
Size of written product Max. 15 pages
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Make-up examinations are given as an individual oral exam based on the group project.
Re-take examinations are given as an individual oral exam based on the group project handed in for the regular examination, as well as a supplementary piece, max. 5 standard pages in length.
Course content and structure
The main purpose of the course is to harness the educational value of direct interaction between students and real-life cases and practitioners in service organizations. Using problem-based teaching techniques, the course will give the opportunity for students to work together with public organizations, businesses and professional service institutions, to identify opportunities for innovation. For example, challenges related to the shortage of resources or the excessive amounts of wastes generated during the provision and consumption of products and services will be used as a starting point for developing innovative concepts. Using theoretical knowledge and practical skills learnt throughout previous courses in the program, students should be able to develop the new concepts into viable business propositions. The course-work could serve as a starting point for the thesis project. 
Teaching methods
The approach of this course will be “action research” or “problem solving teaching” with the total interaction-time divided between class activities and time spent with a selected case company. Students will be distributed in groups and will select their case from a pool of volunteer companies (identified by CBS staff). The course includes three blocks: Introductory block, case work, reporting block. The first and last blocks are taking place in the class, while the case work will be organized by students themselves, together with their cases.

The course will end with an “expo” session where student groups will present their results as posters in an open space, where companies and CBS staff will be present as audience.
Last updated on 09-08-2013