English   Danish

2013/2014  BA-HAS_TBE  Tourism Business and Economics

English Title
Tourism Business and Economics

Course information

Language English
Exam ECTS 7.5 ECTS
Type Mandatory
Level Bachelor
Duration One Quarter
Course period Third Quarter
The course is offered from spring 2016
Time Table Please see course schedule at e-Campus
Study board
Study Board for BSc in Service Management
Course coordinator
  • Lise Lyck - Department of Marketing (Marketing)
Main academic disciplines
  • Experience economy and service management
Last updated on 09-08-2013
Learning objectives
More specifically, in the end of this course, the students should be able to:
  • Demonstrate a comprehensive knowledge of tourism definitions, concepts and models
  • Demonstrate a comprehensive knowledge of tourism history and development and trends
  • Demonstrate knowledge of the relations between tourism and transport, value chain, externalities and input-output relations
  • Demonstrate knowledge of tourist attraction theories, cultural heritage and of accommodation systems and options
  • Have a precise knowledge an understanding of economic impact- income multiplier and externalities and economic forecast models.
  • Demonstrate knowledge of conflicts between tourism and sustainability and on how to analyse and solve such conflicts
  • Demonstrate knowledge of models and practise for MICE tourism
  • Demonstrate knowledge of production, price setting and investments in tourism
  • Relate the theories, concepts and models presented in this course to others they are familiar with from other courses.
Course prerequisites
English language skills equal to B2 level (CEFR) and math skills equal to Danish level B are recommended.
Tourism Business and Economics:
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 3 students in the group
Group size: max 2-3 students.
Size of written product Max. 10 pages
The project can be max. 10 standard pages in length.
Assignment type Project
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring Term
Make-up exam/re-exam
Another examination form
Make-up examinations are given as an individual oral exam based on the group project.
Re-take examinations are given as an individual oral exam based on the group project handed in for the regular examination, as well as a supplementary piece, max. 5 standard pages in length.
Description of the exam procedure
The final exam is a 72-hour group project.
The project will be followed by an individual, 20 minutes oral exam, which takes its point of departure in the group project, but also natural relations to theory and models from syllabus. The individual assessment is based on a combined evaluation of the written group project and the individual oral exam.
Course content and structure
Tourism and hospitality are core items of the study, why a deep knowledge and understanding of the disciplines is required both theoretically and at the applied level. Also insight in the frames and incentives behind government and international policy will be gained.
Teaching methods
Lectures, workshop and case analyses
Expected literature
The business of Tourism af J Christopher Holloway and Claire Humpheys, Pearson 9. Edition 2012

A compendium/links will be developed (please see the course forum on LEARN at semesterstart)

Please note, changes may occur. The teacher will upload the final reading list to LEARN two weeks before the course starts.
Last updated on 09-08-2013