2013/2014 BA-HA_E35 EU, The European Market and Business Strategy
English Title | |
EU, The European Market and Business Strategy |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Elective |
Level | Bachelor |
Duration | One Semester |
Course period | Autumn, Spring, Fourth Quarter
Changes in course schedule may occur. Monday 11.40-14.15 week 15-22 and wednesday 14.25-17.00 week 15-17,19-21 |
Time Table | Please see course schedule at e-Campus |
Max. participants | 100 |
Study board |
Study Board for BSc in Economics and Business
Administration
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Course coordinator | |
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Secretary Maja Dueholm, md.ikl@cbs.dk | |
Main academic disciplines | |
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Last updated on 02-04-2014 |
Learning objectives | |||||||||||||||||||||||
At the end of the course the student
should thus be able to:
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Course prerequisites | |||||||||||||||||||||||
Basic knowledge of “business and society” issues | |||||||||||||||||||||||
Examination | |||||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||||
In recent years the expansion and dynamics of the European
market have created many opportunities for European companies.
Moreover, the changing institutional and regulatory environment of
the European Union (EU), and in particular the double wave of
deregulation and supranational re-regulation, have had an
increasing impact on European business, creating new opportunities
as well as new threats and challenges. National and multi-national
companies have therefore progressively learned the importance of
monitoring the changes in EU primary and secondary legislation,
evaluating the impact on their business and dynamically adapting
the company’s strategy to the new conditions. The aim of the course
is to present an overview of the EU decision making system as well
as the most business-relevant EU policies. It is the ambition of
the course that students will have the necessary understanding to
be better able to develop the strategic potentials of their
companies when operating in the European market. The course
comprises presentations about the EU institutions, the Single
Market, the Euro, competition policy, labour market and industrial
policy, technology and innovation policy, and more.
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Teaching methods | |||||||||||||||||||||||
Lectures with discussion of specific cases and topics in class. | |||||||||||||||||||||||
Expected literature | |||||||||||||||||||||||
The course is based on a compendium with the following chapters
and articles:
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