2013/2014
BA-IMK_MSDC Media Strategy in Digital Communication
| English Title |
| Media Strategy in Digital
Communication |
|
|
| Language |
English |
| Exam ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Semester |
| Course period |
Spring |
| Time Table |
Please see course schedule at e-Campus |
| Study board |
Study Board for BA in Intercultural Marketing
Communication
|
| Course
coordinator |
- Daniel Barratt - Department of International Business
Communication (IBC)
|
| Main academic
disciplines |
|
|
|
Last updated on
23-01-2014
|
| Learning objectives |
On completing this course, students
should be able to:
- Demonstrate knowledge of theories, models and methods related
to the subject
- Account for how theories, models and methods employed in the
course are interconnected, and relate them to other relevant
theories, models and methods in the program
- Discuss, assess and reflect upon the usability of these
theories, models and methods as regards empirical problems,
including the interconnection between empirical data, theory and
theory of science
- On a theoretical as well as on an empirical level to account
for how concepts such as recipient awareness, knowledge and
attitudes relate to the choice of media strategy
- Analyze empirical factors in relation to media strategy,
including the interplay between message, media channel and
effect
- In the written assignment:
- Demonstrate proficiency in scientific methods and
communication, including:
- - Proper use of academic language
- - Correct use of references
- - secure coherence in the presentation
|
| Examination |
|
Media Strategy
in Digital Communication:
|
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Group exam, max. 5 students in the
group |
|
An individual oral exam based om a home
assignment in groups of 3-5 students. The assignment will be based
on a case formulated by the examiner. It is possible to answer the
assignment individually, but groups of 3-5 students are
recommended. Rules about group assignments see your 'Programme
Regulations'.
Length: max. 30 pages regardless of group size. If you answer the
individually the maximum length is 15 pages. |
| Size of written product |
Max. 30 pages |
| Assignment type |
Written assignment |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
May/June |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If a student has participated in
answering the group case, but has been sick at the time of the oral
examination, the re-examination will be based on a renewed hand in
of the original home assignment.
If a student has participated in writing the group home assignment,
but has not passed the oral examination, the re-examination will be
based on on a renewed hand in of the original assignment.
If a student has not participated in answering the group assignment
due to sickness, the student must answer a new case assignment
individually and participate in the oral
examination.
|
|
| Course content and
structure |
|
The course takes a broad view of the changes resulting from
introduction of online media, digital media and social media in
society, business and organizational life.
The structure of the course is based on the idea that the new
media require not only analysis of their main features and
characteristics but also an in-depth understanding of their
articulations of various areas of life. This does not mean that the
new media have unilaterally caused changes and shifts in areas such
as the economy, sociality and so on. Rather, by becoming associated
with them, an altogether new situation is created. The course is
not so much looking at the new media themselves, but understands
them as ‘exteriorizations’ of contemporary subjectivity, culture,
society and economics.
The course combines classical media and media management theories
with theories of new media and media convergence.
|
| Teaching methods |
| Joint lectures and case based home
assignments in order to ensure a realistic and practice related
anchoring. |
| Expected literature |
|
The course will be based on journal articles and book chapters
which will be made available via CBS Learn
|
Last updated on
23-01-2014
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