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2013/2014  BA-IMK_VFGC  Globalization of cultures: theories and practices

English Title
Globalization of cultures: theories and practices

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Semester
Course period Autumn
Monday 11:40 to 14:15, week 36-41, 43-46.
Time Table Please see course schedule at e-Campus
Max. participants 90
Study board
Study Board for BA in Intercultural Marketing Communication
Course coordinator
  • Sine Nørholm Just - Department of Business and Politics (DBP)
Main academic disciplines
  • Globalization, International Business, markets and studies
  • Communication
Last updated on 18-02-2013
Learning objectives
The student must demonstrate ability to:
  • Select and analyze an empirical case that involves an issue of cultural globalization
  • Formulate a relevant research question
  • Select and explain relevant theories
  • Perform an empirical analysis by applying theoretical models and concepts to the empirical case
  • Discuss analytical findings
  • Discuss the appropriateness of the selected theories in relation to the case
  • Reflect upon the relevance of the research question, the case, the theories, and the analysis to general issues of globalization of cultures
  • Communicate results in a scientifically valid manner, including:
  • proper and consistent use of academic language
  • coherent and well-argued presentation of all parts of the assignment
  • correct and comprehensive use of references
Individual written assignment on the basis of a self-selected case:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 15 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period December/January, Size: maximum 15 pages
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
Starting from a general understanding of what globalization is and how it has been theorized, the course focuses on cultural globalization and addresses such issues and theoretical concepts as glocalization, cosmopolitanism, hybridity, liquidity, networks, and oecumenics. The course places equal emphasis on theoretical explanations and empirical tendencies of globalization, wherefore conceptual discussion is always accompanied by analytical application.
Teaching methods
The course combines theory-driven lectures and case-based workshops, thus reflecting the equal emphasis on theoretical explanations and empirical practices of cultural globalization.
Student workload
Teaching 26 hours
Preparation 72 hours
Assignments 50 hours
Exam 77 hours
Expected literature
[The following list is indicative and may be subject to change]
Bauman, Z. (1998): Globalization. The Human Consequences. Cambridge: Polity Press.
Beck, U. (2002): The Terrorist Threat. World Risk Society Revisited. In: Theory, Culture & Society, vol. 19, no. 4, pp. 39-55.
Bhabha, H. K. (1994): The Location of Culture. London: Routledge.
Featherstone, M. (1995): Undoing Culture. London: Sage.
Giddens, A. (2003): Runaway World. How Globalisation is Reshaping Our Lives. New York: Routledge.
Hannerz, U. (2004): The Global Ecumene. In: Lechner, F. J. & Boli, J. (eds.), The Globalization reader, 2nd ed., pp. 109-119. Malden/Oxford/Carlton: Blackwell Publishing.
Held, D. (2002): Cosmopolitanism: Ideas, Realities and Deficits. In: Held, D. & McGrew, A. (eds.): Governing Globalization. Power, Authority and Global Governance, p. 305-324. Cambridge: Polity. 
Martell, L. (2007): The Third Wave in Globalization Theory. In: International Studies Review, vol. 9, pp. 173-196.
Robertson, R. (1995): Glocalization: Time-Space and Homogeneity-Heterogenity. In: Featherstone, M., Lash, S. & Robertson, R. (eds.), Global Modernities, pp. 25-44. London: Sage
Safranski, R. (2006): How Much Globalization Can We Bear? Malden/Oxford/Carlton: Blackwell Publishing. 
Tomlinson, J. (1999): Globalization and Culture. Cambridge: Polity Press.
Last updated on 18-02-2013