2013/2014 KAN-CM_SU3H Real Social Science: Phronesis and Competitive Intelligence
English Title | |
Real Social Science: Phronesis and Competitive Intelligence |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Elective |
Level | Full Degree Master |
Duration | Summer |
Course period | Summer
Please check www.cbs.dk/summer for the course schedule. |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for MSc in Economics and Business
Administration
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 25-01-2013 |
Learning objectives | |||||||||||||||||||||
At the end of the course the student
should be able to:
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Course prerequisites | |||||||||||||||||||||
This course should be accessible to all graduate students. | |||||||||||||||||||||
Prerequisites for registering for the exam | |||||||||||||||||||||
Requirements about active
class participation (assessed approved/not approved)
Mandatory Mid-term Assignment: Mid-term oral group presentation (using a method of personal choice from those reviewed in class, team presents a short case using visual narrative, teams to compare and contrast effectiveness of analysis and presentation). |
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Examination | |||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||
This graduate level course in
competitive intelligence and advanced market research will prepare
the student for entry into the workforce as a senior business
analyst, strategic change agent or provide a foundation for further
graduate work. The course will also explore recent trends in the
marketplace such as the use of transmedia, visual narrative and
visual analytics that enhance the analytic work. Emphasis
will be placed on the student’s ability to communicate complex data
in narrative form and various presentation tools and skills will be
introduced and practiced. The aim of this course is to train
students to critically evaluate complex market data through a
phronetic lens – practical wisdom through dialogue that emphasizes
values-in-action and power relationships.
Students are presented with a comprehensive overview of the role of a consultant and will explore current market issues through a phronetic lens. The course will be structured as follows: Lesson 1 Course overview/Introduction to Phronesis: Real Social Science (why a philosophical approach to competitive intelligence? and how it relates to competitive advantage) Lesson 2 Introduction to the Relationship between Phronesis and Competitive Intelligence (Managing by Values (MBV), ethics of competitive intelligence, developing Key Intelligence Topics (KITs)) Lesson 3 Understanding the Customers of Analysis (Intelligence Analysis at differing organizational levels, Strategic Intelligence Analysis (SIA), Tactical Intelligence Analysis (TIA) and Operational Intelligence Analysis (OIA)) Lesson 4 Defining the Analysis Problem and Process through a Phronetic Lens (1. Where are we going? 2. Who gains and who loses, and by which mechanisms of power? 3. Is this development desirable? and 4. What should be done? in conjunction with analysis at an organizational level using SIA, TIA or OIA) Lesson 5 Developing Personas and Cross-Cultural Due Diligence (art of effective communication, packaging results using McKinsey’s 7S using cultural analysis (structure, strategy, systems, style, staff, skills, shared values) Lesson 6 Mid-term oral group presentation (using a method of personal choice from those reviewed in class, team presents a short case using visual narrative, teams to compare and contrast effectiveness of analysis and presentation) Lesson 7 Applying the FAROUT method and rating system (Future-Oriented; Accurate; Resource Efficient; Objective; Useful and Timely) Lesson 8 Social Innovation and Phronesis (build/strengthen competitive advantage using Strategic Relationship Analysis and linkages/extensions to enhancing the community in which the organization resides, cross-cultural implications) Lesson 9 Trend Analysis and Transmedia Extension (explore current conditions for potential economic development and how organizations might use transmedia to enhance competitive advantage) Lesson 10 Creative Approach to Strategy (scenario planning) Lesson 11 Comprehensive Review Each lesson contains a lecture, scenario presentation and discussion. Students are expected to be active participants in the learning experience as opposed to passive receptacles for information. The course's development of personal competences: Students are expected to be active participants in the learning experience. Clear and concise communication will be stressed. In addition to the material covered in the lectures, students will develop practical research and analytical skills as well as tools and techniques to enhance formal business presentations. |
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Teaching methods | |||||||||||||||||||||
Lectures, seminars, exercises, case
study discussions, and student presentations.
Preliminary Assignment: To help students get maximum value from ISUP courses, instructors provide a reading or a small number of readings to be read before the start of classes with a related task or tasks in the first two classes in order to 'jump-start' the learning process. Read the following article for discussion group debates in the first and second classes. Ikujiro Nonaka and Ryoko Toyama (2007), "Strategic management as distributed practical wisdom," Industrial and Corporate Change, Vol. 16, No. 3, pp. 371-394. |
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Expected literature | |||||||||||||||||||||
Textbooks:
Flyvbjerg, Bent; Landman, Todd and Schram, Sanford. 2012. Real Social Science: Applied Phronesis. London: Cambridge University Press. 318 pages. Fleisher, Craig S. and Bensoussan, Babette E. 2007. Business and Competitive Analysis: Effective Application of New and Classic Methods. Toronto: Pearson Education. 473 pages (exclusive of references). [Note: Originally published by the Society for Competitive Intelligence Professionals and I have used this book to train business analysts for the Stock Exchange. An excellent reference tool for the students.] |
Last updated on
25-01-2013