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2013/2014  KAN-CM_SU6P  Entrepreneurship: Innovation, Enterprise, Success

English Title
Entrepreneurship: Innovation, Enterprise, Success

Course information
Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Course period Summer
Please check www.cbs.dk/summer for the course schedule.
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Course instructor - Sujit Sur, Dalhousie University
    Patricia Plackett - Department of Operations Management (OM)
Main academic disciplines
  • Innovation and entrepreneurship
  • Management
  • Corporate and Business Strategy
Last updated on 19-06-2013
Learning objectives
At the completion of the course students will have the skills to:
  • Understand 'cash flow'
  • How to recognize a good idea and turn it into an opportunity
  • Research an industry, market, and competition
  • Do a SWOT analysis for a start-up
  • Learn the importance of real differentiation
  • Understand the special nuances of entrepreneurial marketing
  • Develop a pricing strategy and economic model
  • Assess the risks and develop contingency plans
  • Be able to assess how much financing is required
  • Understand the many options in financing a new business
  • Learn how to interest potential investors, employees, and customers
  • Read, analyze, and discuss cases exploring the issues faced by other successful entrepreneurs
Course prerequisites
Students, through prior coursework, should have had courses in at least two, preferably more, of the following disciplines: strategy, marketing, finance, general business, international business, or economics.
Prerequisites for registering for the exam
Compulsory assignments (assessed approved/not approved)
Mandatory Mid-term Assignment: Prior to the course start, two advanced articles/cases, examining relevant issues faced by start-up ventures, will be posted on CBS LEARN, and are required reading to acclimate the student to issues that will be addressed in the course. Each student will be called upon to share his/her comments on the articles in class. Before addressing the Final Exam, which will be the completion of a business plan, each student, midway through the course, will submit a two-page Executive Summary of his/her business, according to the executive summary details discussed during the first two weeks of the course.
Examination
Project/Home Assignment (written individually), 15 A4 pages:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 15 pages
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer Term
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

This course was created to expand the student's knowledge of business through the perspective of an entrepreneur, integrating all of the disciplines (marketing, finance, manufacturing, economics, etc.) necessary for building a successful enterprise. The structure of the course, and the required readings and assignments will enable each student to leave the course with the knowledge and methodology for identifying, analyzing, and implementing entrepreneurial opportunities. Key issues of idea creation, opportunity assessment, target market profiling, technical feasibility, financial viability, etc. will be addressed. The student will be able to produce a business plan that will convince investors, employees, etc. of the viability of the new venture. The knowledge gained will qualify a student to successfully start and build his or her own venture. 
 
The course's development of personal competences:
The student will profile - gender, age, income, location, etc. - the target market of the business and provide the economic basis for a profitable venture. The student will demonstrate, in the business plan, a grasp of the issues in differentiating, explaining, and justifying his/her business, and presenting a feasible economic business model, addressing such queries as is the business sustainable and profitable, what is the ROI for the investor, etc.
Teaching methods
Entrepreneurship is an integrative discipline which requires students to be immersed in subject areas such as marketing, operations, finance, production, management, etc., all the skills, concepts, information, and requisites necessary for the creation, growth, management, and harvest of the venture. Through lectures, class discussion, videos, guest presentations, and case studies of exciting new ventures, students will gain knowledge of the process of converting one of their ideas into an opportunity to build a new, and sustainable, venture.

Preliminary Assignment: Prior to the course start, two advanced articles/cases, examining relevant issues faced by start-up ventures, will be posted on CBS LEARN, and are required reading to acclimate the student to issues that will be addressed in the course. Each student will be called upon to share his/her comments on the articles in class.
Expected literature

Assigned are approximately 300 pages from the textbook and about 300 pages of articles and cases.
Selected chapters excerpted from the following text:
Timmons, Jeffry, Spinelli, Stephen. New Venture Creation e-book (selected chapters) Irwin/McGraw-  Hill- to be available for download from McGraw Hill, 289 pages.
Supplemental articles (from Academy of Management Journal, Harvard Business Review, etc.) and cases (from Harvard, Stanford, Babson, etc.), that will be posted online or distributed in class:
Bhide, The Questions Every Entrepreneur Must Answer (HBS 12 pages)
3-hour Business Plan, Blue Rock Capital. 22 pages
Bhide, Bootstrap Finance (HBR, 11 pages)
The Financial Perspective: What Entrepreneurs Should Know (HBS 20 pages)
Lassiter, Learning from High-Potential Ventures, (HBS 14 pages)
Sahlman, The Basic Venture Capital Formula
Hellman, A Note on Valuation of Venture Capital Deals, (Stanford 14 pages)
Statements of Cash Flows: Three Examples
Understanding a Cash Flow Statement (HBS, 13 pages)
Profit Does Not Equal Cash
Business Model Analysis for the Entrepreneur (HBS, 14 pages)
 
Cases (representative - others to be added):
ZipCar, 30 pages
Th!nk, 17 pages
Maktabi, 54 pages
Chemali, 13 pages
Statements Media, 8 pages
Last updated on 19-06-2013