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2013/2014  KAN-CM_T90  Management of Maritime Operations within Supply Chains

English Title
Management of Maritime Operations within Supply Chains

Course information

Language English
Exam ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration One Semester
Course period Autumn
Changes in course schedule may occur
Tuesday 08.00-10.35, week 36,37,39,40,41,43,45,46
Thursday 08.00-10.35, week 39,45,46
Time Table Please see course schedule at e-Campus
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Günter Prockl - Department of Operations Management (OM)
Administrative contact Bente Kildemose Nielsen - bkn.om@cbs.dk
Main academic disciplines
  • Supply Chain Management and Logistics
  • Corporate and Business Strategy
Last updated on 26-06-2013
Learning objectives
Upon course completion, the individual student should be able to demonstrate knowledge on the meaning of maritime operations within global supply chains and the related management challenges. They are able to analyze specific business models and related functions, activities.

The goals of this course in relation to what the students will achieve on completion are that students:
  • know the key elements of the basic systems for providing logistics services on the water, but also in combination to ports, the street, and rail tracks for the Hinterland connection
  • can analyze the role of different actors within such service supply chains and identify their limitations and key business challenges
  • can compose and compare appropriate generic business models for logistics services in the maritime context
  • are able to use the related terminology in developing convincing arguments
  • apply concepts and theories to answer specific questions referring to shipping and identify and argument for the potentials of innovative logistics concepts applied
Course prerequisites
This course can be followed by master level and by exchange students
Individual project exam, 15 A4-pages, student is not entitled to supervision:
Examination form Home assignment - written product
Individual or group exam Individual
Size of written product Max. 15 pages
students are not entitled to supervision
Assignment type Written assignment
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Autumn Term, Handing in week 50
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure
The course specializes into specific management challenges, roles, and service offerings from the view point of the single companies that are providing logistics and transportation services related to maritime operations within supply chains.
The course is based on a combination of theoretical approaches with industry facts to illustrate developments and key management challenges in a more applied context.
As conceptual platform, elements from modern global supply chain management, operations and service theory and as well practical challenges of logistics and service operations are introduced and combined in a generic business model approach for transportation and logistics service providers. This business model view - on the management challenges of single actors that are however understood as part of a broader supply chain – is further used as basic framework for analysis and providing the structure throughout the course.
As object of the analysis, the focus is set on the maritime transportation industry. However the course also touches relevant aspects with respect to other actors and to some extent also to other modes of transportation, for instance when it comes to the topic of integrating shipping and the related flows and processes in the Hinterland operation.
Summarizing some of the central issues of the course:
  • A market based view toward international logistics flows and the specific challenges and opportunities for a positioning of shippers and related actors within international supply chains
  • Cost drivers and management, Quality, Capacity and in total the value propositions within the shipping operations
  • A resource based view on the creation of the service architectures and the related challenges and solutions for specific services, especially the management of the physical network structures
  • Generic elements, standard problems and standard solutions related to the definition of  business models for shippers and related actors
  • Key issues of logistics services like, network structure, vertical and horizontal chain integration etc.
  • Integration of different modes of transportation into innovative transportation chains
  • Supporting technologies, such as RFID and SCEM in transportation
  • Complementary discussions on sustainability and security in international transportation chains
In total this provides a sound understanding of the specific systems related to transportation based on ships but provides as well some more generic and global understanding of key management issues regarding logistics services in total.
Teaching methods
The teaching of this course will be based on a variety of learning methods including dialogue lectures, case discussions, in-class assignments and when appropriate guest speakers from the industry.
Further Information
Students learn to understand the business models of logistics service providers of the maritime sector and related key management challenges. In total such a knowledge might be useful for employment in shipping companies but also in other logistics service companies and also some international manufacturers and retailers that hire such services.

This course is part of the minor in Maritime Business
Expected literature
Reference book –
Bardi/Coyle/Novack: Management of Transportation, South Western College; Seventh edition, 2010. (General reference book)
Articles –

Baird, Alfred: Optimising the container transhipment hub location in northern Europe, in: Journal of Transport Geography, 14(2006), pp. 195-214.

Cheng, T.; Choy, P.: Measuring Success Factors of Quality Management in the Shipping Industry, in: Maritime Economics & Logistics, 9(2007)3, pp. 234-253.

Corbett, James;  Winebrake, James; Green, Erin;  Kasibhatla,  Prasad;  Eyring, Veronika;  Lauer, Axel: Mortality from Ship Emissions: A Global Assessment, in: Environmental Science & Technology, 41(2007)24, pp. 8512-8518.

Ducruet, Cesar;  van der Horst, Martijn: Transport Integration at European Ports: Measuring the Role and Position of Intermediaries, in: EJTIR, 9(2009)2, pp. 121-142.

Franc, Pierre; Van der Horst, Martijn: Understanding hinterland service integration by shipping lines and terminal operators: a theoretical and empirical analysis, in: Journal of Transport Geography,  18 (2010), pp. 557-566.

Fremont, A.: Global maritime networks. The case of Maersk, in: Journal of Transport Geography, 15(2007), pp. 432-442.

Gadhia, H.; Kotzab, H.; Prockl, G.: Levels of internationalization in the container shipping industry: an assessment of the port networks of the large container shipping companies, in: Journal of Transport Geography, 19 (2011), pp. 1431-1442.

Johnson, Mark; Christiansen, Clayton; Kagermann, Henning: Reinventing your Business Model, in: Harvard Business Review, 86(2008)12, pp. 50-59.

Lagoudis, I.; Lalwani, C.; Naim, M.: A Generic Systems Model for Ocean Shipping Companies in the Bulk Sector, in: Transportation Journal, 43(2004)1, pp. 56-76.

Lam, Jasmine S.; Yap, Wei Yim; Cullinane, Kevin: Structure, Conduct and Performance on the Major Liner Shipping Routes, in: Maritime Policy & Management, 34(2007)4, pp. 359-381.

Levitt, Theodore: Marketing myopia, in: Harvard Business Review, (2004) July-August Reprint from 1960, pp. 138-149.

Notteboom, Theo E.; Rodrigue, Jean-Paul: Containerisation, Box Logistics and Global Supply Chains: The Integration of Ports and Liner Shipping Networks, in: Maritime Economics & Logistics, 10(2008), pp. 152-174.

 Notteboom, Theo; Merckx, Filip: Freight integration in liner shipping: A strategy serving global production networks, in: Growth and Change, 37(2006)4, pp. 550-569

Poulsen, René Taudal: The emergence of new organisational forms in liner shipping: Swedish liner shipping and international consortia, 1960-75., in: Journal of Transport History, 31(2010)1, pp. 69-88.

Prockl, Günter; Pflaum, Alexander; Kotzab, Herbert: 3PL factories or lernstatts? Value-creation models for 3PL service providers, in: International Journal of Physical Distribution & Logistics Management, 42(2012)6, pp. 544-561.
Ryoo, D. K.; Thanopoulou, H. A..: Liner alliances in the globalization era: a strategic tool for Asian container carriers, in: Maritime Policy & Management, 26(1999)4, pp. 349-367.

Sys, Christa; Blauwens, Gust; Omey, Eddy; Van de Voorde, Eddy; Witlox, Frank: In Search of the Link between Ship Size and Operations, in: Transportation Planning and Technology, 31(2008)4, pp. 435-463.

Tongzon, Jose L.; Sawant, Lavina: Port choice in a competitive environment: from the shipping lines' perspective, in: Applied Economics, 39(2007)4, pp. 477-492.

Last updated on 26-06-2013