2013/2014
KAN-DICO Digital Communication Strategies
English Title |
Digital Communication
Strategies |
|
Language |
English |
Exam ECTS |
15 ECTS |
Type |
Mandatory |
Level |
Full Degree Master |
Duration |
One Semester |
Course period |
Autumn |
Time Table |
Please see course schedule at e-Campus |
Study board |
Study Board for BSc/MSc in Business Administration and
Organizational Communication, MSc
|
Course
coordinator |
- Annemette Kjærgaard - Department of Intercultural Communication
and Management (ICM)
- Elena Raviola - Department of Organization (IOA)
- Mikkel Flyverbom - Department of Intercultural Communication
and Management (ICM)
|
Main academic
disciplines |
- Communication
- Management of Information and Knowledge
Management
|
Last updated on
27-08-2013
|
Learning objectives |
At the end of this course, students
should be able to:
- • Identify central features of digital media contexts,
including regulatory, societal and technological developments
- • Discuss and compare the characters, potentials and challenges
of different media technologies and digital environments
- • Develop and plan digital communication strategies based on
theoretical and analytical insights
- • Analyze and reflect critically about digital communication
strategies using theories and models from the course
curriculum
- • Explain and discuss how digital settings and technologies
allow for new forms of knowledge production, circulation and
reception
|
Examination |
Digital
Communication Strategies:
|
Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
Individual or group exam |
Group exam, max. 4 students in the
group |
Size of written product |
Max. 10 pages |
Assignment type |
Written assignment |
Duration |
Written product to be submitted on specified date and
time.
15 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
Grading scale |
7-step scale |
Examiner(s) |
Internal examiner and external examiner |
Exam period |
Spring Term |
Make-up exam/re-exam |
Same examination form as the ordinary exam
Re-take due to illness: A student,
who has attended the work of a previous handed in assignment, but
is ill at the ordinary oral exam, will attend the re-take with the
ordinary assignment. A student, who has not participated in the
work of a previous handed in assignment, must hand in a new
assignment before the oral exam. The date of the hand in is set by
the Study Secretariat.
If the student did not pass the ordinary exam, he/she must make a
new assignment and hand it in on a new deadline, specified by the
secretariat, before the
re-take.
|
|
Course content and
structure |
This course offers students the
advanced theoretical and practical skills needed to develop and
reflect critically on communication strategies in digital media
settings. The first part of the course focuses on the contexts,
affordances and formations that we associate with the digital age,
including societal, economic, regulatory and political
transformations, institutional developments and technological
innovations. On this backdrop, the second part of the course looks
very closely at the most significant digital platforms and
technologies available, and reflects on the practical, strategic
and theoretical opportunities and challenges they create for
communication professionals. Finally, the last part of the course
reflects on more overarching questions about the production,
circulation and reception of knowledge in digital
settings. |
Teaching methods |
The course combines lectures based on
the course curriculum with intensive workshops. The workshops
combine discussions, student presentations, case studies and
presentations by communication professionals working in relevant
fields. |
Student workload |
Lectures |
22 hours |
workshops |
20 hours |
Preparation/exam |
370 hours |
|
Last updated on
27-08-2013