2013/2014 KAN-FSM_FS56 Corporate Strategy
English Title | |
Corporate Strategy |
Course information |
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Language | English |
Exam ECTS | 7.5 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Semester |
Course period | Spring |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for MSc in Economics and Business
Administration
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 06-08-2013 |
Learning objectives | |||||||||||||||||||||||
This is the second course in
strategic management at the FSM Program. The aim of the first
course was to provide students with a strong theoretical foundation
in the strategy field. This second course takes a more pragmatic
approach towards application of strategic analysis and extends the
perspectives from the previous course to multinational corporate
management situation.
The aim of the course is that students after having following the course are able to:
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Examination | |||||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||||
Corporate Strategy deals with the management of different
businesses and product-market activities within the umbrella or the
larger, typically multinational, enterprise. Hence, the course
focuses on the effective management of business entities operating
across different product-markets and thereby builds on the business
strategy perspectives concerned with firm positioning in industry
specific product-markets. Effective corporate strategy relates to
headquarter policies, business portfolio management, corporate
restructuring, strategic change, etc., but it also relates for many
firms to business expansion to a larger multinational scope. One of
the fundamental challenges is to lead and structure the firm so its
different parts provide a genuine contribution to global corporate
performance.
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Teaching methods | |||||||||||||||||||||||
Lectures, exercises and case discussions. | |||||||||||||||||||||||
Expected literature | |||||||||||||||||||||||
Grant, Robert M. (2013). Contemporary Strategy Analysis, 8th Edition (Text and Cases Edition). John Wiley and Sons, UK. |