2013/2014 KAN-MIB_MI51 Strategy and Market Development
English Title | |
Strategy and Market Development |
Course information |
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Language | English |
Exam ECTS | 10 ECTS |
Type | Mandatory |
Level | Full Degree Master |
Duration | One Semester |
Course period | Spring |
Time Table | Please see course schedule at e-Campus |
Study board |
Study Board for MSc in Economics and Business
Administration
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Course coordinator | |
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Main academic disciplines | |
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Last updated on 06-08-2013 |
Learning objectives | |||||||||||||||||||||
At the end of the course the student
should be able to:
- An understanding of and familiarity with theories, concepts and cases covered by curriculum. - An ability to apply the theories and concepts in strategic analysis of concrete company cases. - An understanding of the central issues covered in the course on business/corporate strategy and innovation strategy and how they relate to market development. - An ability to critically assess the scope, limits and complementaries of applying the different theories and concepts to the strategic issues covered in the course. |
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Examination | |||||||||||||||||||||
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Course content and structure | |||||||||||||||||||||
Important overall objectives of this course are to align the
theory and practice of strategy, on the one hand, and more
specifically to align core themes in innovation strategy with
strategies for business and market development, on the other. The
course aims to provide students with systematic analytical and
practice-oriented insights into firm strategy with special emphasis
on issues related to innovation strategy, business dynamics and
market development. This objective is achieved through three
approaches: first, introducing complementary theories and tools
relating strategy to innovation in knowledge-intensive firms and
industries; second, investigating in depth key topics within the
scope of the course; and third, analysing business practice through
case studies, exercises, simulations and presentations by and
discussions with business practitioners.
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Teaching methods | |||||||||||||||||||||
The course combines interactive lectures with case-based exercises, simulations and videos, and interaction with business managers. |