2014/2015
BA-BSSIO1001U Service Management Foundations: Service
and Innovation
| English Title |
| Service Management Foundations:
Service and Innovation |
|
|
| Language |
English |
| Course ECTS |
7.5 ECTS |
| Type |
Mandatory |
| Level |
Bachelor |
| Duration |
One Quarter |
| Course period |
First Quarter, Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for BSc in Service
Management
|
| Course
coordinator |
- Adriana Budeanu - Department of International Economics and
Management (INT)
|
Teachers:
Thomas Fransen (OM)
Jawwad Raja (OM)
Kristian A. Hvass (INT) |
| Main academic
disciplines |
- Experience economy and service management
- Methodology
|
|
Last updated on
15-08-2014
|
| Learning objectives |
- Explain and apply the concepts and theories on the service
sectors presented through the course
- Discuss and analyse the structure and development of specific
service sectors presented in the course
- Explain and discuss reports and documents about services using
concepts and theories presented in the course, together with the
knowledge on statistical data
- Provide an adequate structure and design for a research
project
- Explain and apply statistical measurements, and select data
sources
- Demonstrate a basic use of information technologies to design
and present statistical data in the form of tables and other
graphical representations
|
| Examination |
|
Service
Management Foundations: Service and Innovation:
|
| Exam
ECTS |
7,5 |
| Examination form |
Written sit-in exam |
| Individual or group exam |
Individual |
| Assignment type |
Written assignment |
| Duration |
4 hours |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Autumn Term |
| Aids allowed to bring
to the exam |
Limited aids, see the list below and the exam
plan/guidelines for further information:
- Allowed calculators
- Allowed dictionaries
- Books and compendia brought by the examinee
- Notes brought by the examinee
|
| Make-up exam/re-exam |
Same examination form as the ordinary exam
If the number of registered candidates for the make-up
examination/re-take examination warrants that it may most
appropriately be held as an oral examination, the programme office
will inform the students that the make-up examination/re-take
examination will be held as an oral examination
instead.
|
|
| Course content and structure |
|
This course provides students with the methodological tools and
conceptual frameworks to analyze and manage descriptive statistical
data and information on the economic development of services with
special focus on one of the following fields: (1) tourism and
hospitality, (2) culture and arts, and (3) service innovation.
The course content has two main elements. The largest part of the
course presents the key concepts and foundations of one of the
following fields: (1) tourism and hospitality, (2) arts and
culture, and (3) service innovation. The course provides a succinct
yet comprehensive introduction to each specialization and area of
study, by giving a general overview of service industries and their
development. Also, the course discusses the reasons of why to
measure services and critically examines the different statistical
data sources which can be used for descriptive research
methods.
In addition, the course makes a brief introduction to problem
formulation and project structure and explains the fundamentals of
descriptive statistics and data management. This part includes the
management of statistical data and the design and analysis of
tables and graphical representations. Moreover the course
illustrates the use of information technologies for descriptive
statistics.
|
| Teaching methods |
| The course includes lectures and interactive
exercises in class, an optional home assignment and a workshop on
information technologies and descriptive statistics |
| Student workload |
| Lectures |
30 hours |
| Workshop |
4 hours |
| Preparation for class and exam |
156 hours |
| Home assignment |
10 hours |
| Examination |
4 hours |
|
| Expected literature |
Goffin, K. and Mitchell, R.(2010). Innovation
Management: Strategy and Implementation using the Pentathlon
Framework. Second Edition. Palgrave Macmillian.
Statistics:
Alan Agresti, A. & Franklin, C.
(2012) ‘Statistics. The Art and Science of learning from
Data’, Pearson Prentice Hall.
Please note, minor changes may occur. The teacher will
upload the final reading list to LEARN two weeks before the
course starts. |
Last updated on
15-08-2014
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