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2015/2016 BA-BBLCV6000U Fashion Entrepreneurship and Business Development
| English Title | |
| Fashion Entrepreneurship and Business Development |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Elective |
| Level | Bachelor |
| Duration | One Semester |
| Start time of the course | Autumn |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Min. participants | 40 |
| Max. participants | 60 |
| Study board |
Study Board for BSc og MSc in Business, Language and Culture,
BSc
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| Course coordinator | |
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| Main academic disciplines | |
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| Last updated on 05/11/2015 | |
| Learning objectives | |||||||||||||||||||||||||||
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: The course provides students with analytic
concepts and practical knowledge and skills to help establish and
develop sustainable fashion enterprises as entrepreneurs,
consultants or business analysts. At the end of the course,
students should be able to
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| Prerequisites for registering for the exam | |||||||||||||||||||||||||||
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Number of mandatory
activities: 1
Compulsory assignments
(assessed approved/not approved)
Fashion business project proposal
Requirements about active
class participation (assessed approved/not approved)
Yes |
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| Examination | |||||||||||||||||||||||||||
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| Course content and structure | |||||||||||||||||||||||||||
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This course introduces students to the fashion business and helps them develop the analytical and practical skills to help establish and develop sustainable fashion enterprises. The course starts with an outline of the contemporary structure and transformations of the fashion industry in Denmark and beyond. It identifies key trends and forces driving change, including globalization of sourcing and markets, digitalization and demand for more sustainable and responsible business practice. Drawing on the outline as well as company cases, the course will explore the main challenges faced by entrepreneurs as well as more established fashion enterprises, and the opportunities for developing succesful business models and strong brands in contemporary fashion. The course presents a framework for understanding different phases, critical moments and key value relationships in the growth of fashion companies. The framework addresses central aspects of running a fashion business and provides students practical insights and tools to deal with issues of finance, sourcing, CSR, design, production, sales channels, communication, legal affairs, IPR and brand building. Relating to fashion's networks and entrepreneurship ecosystem, we examine which resources emerging fashion entreprises have access to, under which conditions.
During the course, the students should acquire the skills to competently formulate, develop or review business models of fashion companies and propose action to address challenges of business growth.
The course draws on different disciplines, including fashion theory, entrepreneurship studies, business model theory, business economics, strategic brand management, CSR theory. |
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| Teaching methods | |||||||||||||||||||||||||||
| The course consists of 10 three-hour sessions which blend theoretical and practical approaches to fashion enterprise. The first part of the course places an emphasis on the introduction and discussion of theoretical perspectives and concepts. Gradually the focus shifts to presentations by fashion industry speakers, who share practical experiences and insights and provide the courses core illustrative case examples. In the latter stages, teaching guides students groups in developing their own fashion business project . The projects should either detail a business plans or model for a new fashion enterprise, or assist an established enterprises in developing selected aspects of their business. In the sessions, group will present their ideas and receive feedback from their peers and experienced fashion industry consultants, who also offer supervision in the preparation of the projects. | |||||||||||||||||||||||||||
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| Further Information | |||||||||||||||||||||||||||
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The course is developed and will be offered in collaboration with fashion industry associations and actors including WEAR and Væksthus Hovedstadsregionen. |
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| Expected literature | |||||||||||||||||||||||||||
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Dillon, Susan. The fundamentals of fashion management. A&C Black, 2011.
George, G., & Bock, A. J. (2011). The business model in practice and its implications for entrepreneurship research. Entrepreneurship theory and practice, 35(1), 83-111.
Godart , Frederic (2012) Unveiling Fashion, London: Palgrave Macmillan
Jensen, K., & Poulsen, R. T. (2013). Changing value chain strategies of Danish clothing and fashion companies, 1970-2013. Erhvervshistorisk Årbog, 62(2), 37-56.
Kozlowski, A., Bardecki, M., and Searcy, C., (2012), "Environmental Impacts in the Fashion Industry: A Life-cycle and Stakeholder Framework", Journal of Corporate Citizenship, Vol. 45 (Spring 2012), pp. 17-36.
Malem, Wendy (2008) "Fashion designers as business: London", Journal of Fashion Marketing and Management: An International Journal, Vol. 12 Iss: 3, pp.398 – 414
Morris, M. Schindenhutte, M. Allen, J. (2005). The entrepreneur’s business model: towards a unified perspective. Journal of Business Research, 58. 726-735
Osterwalder, A. and Pigneur, Y. (2010), Business Model Generation, John Wiley & Sons, Inc.,Hobroken, New Jersey. |
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