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2015/2016  BA-BHAAV6016U  Greening Product and Service design processes

English Title
Greening Product and Service design processes

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Giovanna Vettorato - Department of Operations Management (OM)
  • Juliana Hsuan - Department of Operations Management (OM)
Contact information: https:/​/​e-campus.dk/​studium/​student-hub/​aabningstider-og-kontaktinformation
Main academic disciplines
  • CSR and sustainability
  • Management
  • Experience economy
Last updated on 16-02-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: Products and Services lie at the hub of economic activity in any society. The course aims at providing students with an appreciation of the broader context of sustainable procurement and an overview in the context of product and service design processes. At the end of the course, the students should be able to:
  • structure, and combine the concepts, theories, methods, and models of the course.
  • identify relevant problems within management of product and service processes
  • understand core concepts of industrial and commercial activities so that they are able to design sustainable manufacturing and service operations
  • understand the notion of sustainable as an integrating concept
  • understand how the emerging concept of sustainable development can be related to the product and service processes
  • develop written work that relies upon theory and evidence
  • demonstrate an understanding of the challenges and tensions that are likely to be encountered and how these can be overcome.
Examination
Individual oral exam based in synopsis:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Group exam, max. 4 students in the group
Size of written product Max. 5 pages
Assignment type Written assignment
Duration
Written product to be submitted on specified date and time.
15 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Spring
Aids allowed to bring to the exam Closed Book
Make-up exam/re-exam
Same examination form as the ordinary exam
Course content and structure

The use of the term sustainable development is a starting point for broader examination of economics, environmental impact and development, and is even becoming more acceptable now in specialized disciplines giving, rise to notion like sustainability industry. Sustainable development has a long history in the natural sciences and field of environmentalism.

Product manufacturing tends to produce products with specific criteria: design qualities and manufacturing qualities. Design quality is related to the values that the customers require for the product. Moreover, manufacturing qualities is used to incorporate desire design qualities in the product and service. In order to satisfy these two criteria the manufacture has to evaluate whether or not the products achieve the product design that has been assigned for that specific product. Certain parts and material of the products can be reused or recycled, while the remainder is disposed of. The purpose is to motivate industries to include environmental considerations to document environmental sustainability improvements in their products and services. The course will provide the students with principles, theories and concrete methods to address the challenge above. The course does not concrete a single issue, but discusses various themes and problems involving strategies as well as operational managerial activities such as:

 

  • Supply Chain Management
  • Sustainable development
  • Social and economic contributions
  • Environmental Sustainability
  • Process
  • Product Platform
  • Product Life Cycle
  • Product and Service Design
  • Modularity
Teaching methods
The course is built up around a series of lectures. Student dialogue is encouraged through cases, in-class discussion and presentations where applicable guests from service organizations and professional bureaus will inform the class of the challenges of implementing sustainable strategies in practice in order to maximize value creation for the service organization.
Expected literature

Alam, I. and Perry, C. (2002).” A customer-oriented new service development process.”(Journal of Service Marketing), 16(2), pp. 515-534
Blowfield, M. and Murray, A. (2011). “corporate responsibility second edition.” (OXFORD University Press), Part 1-The meaning and origins of corporate responsibility, pp. 1-72.
Ellram, L. M. (1994). Strategic Purchasing: A History and Review of the Literature. Journal of Supply Chain Management 30 , 2, pp. 9-19.
Walker, H. and Brammer, S. (2009). “Sustainable procurement in the United Kingdom public sector (Supply Chain Management: An International Journal), 14/2, pp. 128–137 Emerald Group Publishing Limited
Menor, L.J., Tatikonda, M.V. and Sampson, S.E (2002). “New service development: area for explanation and exploration.”( Journal of Operations Management), 20(2),pp. 135-137
Mikkola, J. H,. (2003) “Modularity, component outsourcing, and inter-firm learning.” (R&D Management) 33, no.4.
Voss, C.A., Hsuan, J. (2009) “Service Architecture and Modularity.” (Decision Science ) 40, no. 3.
Starr, M.K. (1965) “Modular Production-A new Concept.” Harvard Business Review 43, pp. 131-142.
de Block, C., Luijkx, K., Meijborn, B., Schol, J. “Improving long-term care provision: towards demand-based care by means of modularity.” Health Services Research, 2010, pp. 1-13.
Roy, R. (2000). Sustainable product-service systems.( Elsevier Science Ltd.), pp. 289–299.
P. P. Wang, X. G. (2011). Modular Development of Product Service Systems. Concurrent Engineering: Research and Applications - Sage Publications.
T. S. Baines, H. L. (2007). State-of-the-art in product service-systems. (J. Engineering Manufacture).

Please note, changes may occur.

Last updated on 16-02-2015