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2015/2016  KAN-CCMVC1000U  Beijing-Copenhagen Urban Challenge 2015

English Title
Beijing-Copenhagen Urban Challenge 2015

Course information
Language English
Course ECTS 7.5 ECTS
Type Elective
Level Full Degree Master
Duration Summer
Start time of the course Summer
Timetable Course schedule will be posted at calendar.cbs.dk
Max. participants 32
Study board
Study Board for MSc in Economics and Business Administration
Course coordinator
  • Sigvald Harryson - MPP
Sigvald Harryson
Department of Management, Politics and Philosophy, CBS

Lecturers include:
Morten Birkved
Department of Management Engineering, DTU

Professor Hu Min, College of Environmental Sciences and Engineering, PKU

Regarding enrolment:
Please note that the students cannot enroll on-line. The number of CBS seats at the Urban Challenges is very limited.

Students are kindly asked to e-mail:
Magnus Tranum Mortensen mtm.ino@cbs.dk for inquiries regarding application to Beijing-Copenhagen Urban Challenge

Please note that the course has been approved by the cand. merc. Study Board at CBS. Approval at other Study Boards at CBS is outstanding.
Main academic disciplines
  • Marketing
  • Strategy
Last updated on 11-03-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: 1. Recognize and resolve the critical business issues ecopreneurs confront in the transition from creation to commercialization of a new invention, including assessing the pros and cons of using different types of media to communicate the Unique Selling Point and reach the target customers.

2. Define clear PPP (Planet, People, Profit) value-propositions that communicate value for the intended users and the Planet as a whole effectively and attractively in a language understood from all critical perspectives of ecopreneurship: Customers, Business and Technology – and using the best suited media in new and innovative ways.

3. Analyze and address the entrepreneurship- and sustainability-related challenges encountered in the course – such as:
o Using the right type of media for successful commercialization
o Finding the right target audience for commercial success
o Accelerating the transition from early adopters to the early majority
o Addressing local markets or going for Born Global Markets right away

The objective of BCUC is to bring together all three categories of students in a co-creation effort to catalyze the second wave entrepreneurship (application and commercialization) of promising ideas and concepts in sustainable innovations and business solutions that help us fight climate change. The main-collaboration partners are: www.carbonwarroom.com and www.cleanairasia.org.
Students will work in cross-disciplinary co-creation teams throughout the summer school. Each team will co-create a complete innovation concept with optimal impact in urban sustainability based on:
  • Smart Technologies in Sustainability - driven by DTU teaching and scouting
  • Intelligent Business Models for well-targeted segments - driven by CBS teaching
  • Peking University’s College of Environmental Sciences and Engineering
  • Innovative use of media, communication and IT
Course prerequisites
As only a limited number of students from each university can participate, students should fill in an application form (find it here: http:/​/​greeninnovationincities.dk/​course/​beijing-copenhagen-urban-challenge-2015/​) and email it to mtm.ino@cbs.dk. The application should also include the student’s résumé, business experience, interdisciplinary and intercultural skills as well as motivation and personal skills.

All master's level students allowed. As an integrated part of the CIEL (Copenhagen Innovation and Entrepreneurship Lab) program, the summer school is particularly open for students in the following three areas – addressing three critical dimensions of Entrepreneurship in Sustainable Innovation:
• Entrepreneurship with a focus on sustainability
• Technological Innovation with a focus on sustainability and renewable materials
• Business modeling including media innovation for marketing of sustainable solutions.
Prerequisites for registering for the exam
Number of mandatory activities: 1
Examination
Beijing-Copenhagen Urban Challenge 2015:
Exam ECTS 7,5
Examination form Home assignment - written product
Individual or group exam Individual
Individual report based on a theoretical reflection on the group innovation project to be submitted by 12.00 on August 28th, 2015.
Size of written product Max. 15 pages
Assignment type Project
Duration Written product to be submitted on specified date and time.
Grading scale 7-step scale
Examiner(s) One internal examiner
Exam period Summer and Summer
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

The exam is an individual, written report based on a theoretical reflection on the innovation project. Each group is required to complete an innovation project and present it to the relevant industry partner on the last day of the summer school. The innovation project should focus on a cleantech innovation that has recently grown out of research from DTU, CBS, PKU or industry with strong potential to protect the planet against climate change, and should include six specific areas:

  1. Focus on Protecting the Planet against Climate Change and Air Pollution: How does your video/concept/technology create solutions to the urban challenges?
  2. Business Relevance: What kind of market research have you made (competitor intelligence, customer interviews, web-surveys, trend observations, etc.) to confirm that there is a real market need for your suggested business/innovation?
  3. Market Reach: How do you/or can you reach the early majority within your target segments (as opposed to only reaching the early adopters)?
  4. Co-Creation Explained and Illustrated:
    • Defining co-creation from well-selected references to explain what the term means and clarify what does not mean (feel free to use literature of your own choice if the suggested list of references is dated)
  5. Co-Creation of Media Innovation: How did the co-creation of the supporting marketing-material unfold and what are the key-learnings in terms of making co-creation work in practice?
  6. Theory: Which co-creation theories (from the syllabus and beyond) helped you to enhance the chances of succeeding with your concept/business? Which theories from the syllabus did you not find useful and why?
Course content and structure

The Beijing-Copenhagen Urban Challenge’ (BCUC) is offered as a CIEL course, meaning it is offered simultaneously by University of Copenhagen, Technical University of Denmark and Copenhagen Business School. Students from all three universities are taught together by professors from minimum two of the three universities, and course contents are innovative, practice-oriented and trans-disciplinary. Student performance will be assessed according to learning objective specific to their home institutions.

CIEL

 

The summer school brings together students from three universities; CBS, DTU, and Peking University’s College of Environmental Sciences and Engineering. Students will work closely in diverse groups of 4-6 on solving a practical case. Group work, teaching, company visits, etc. will first take place for

  • 2 weeks in Copenhagen (July 20th – July 31st)
  • 2 weeks in Beijing (August 10th – August 21st)
  • 1-week study break of theoretical reflection on the innovation project resulting in a 15-page individual exam report

 

The purpose of the Beijing-Copenhagen Urban Challenge is to offer a unique platform for co-creation against climate change by addressing CO2 emissions and creating climate wealth across technology and business: Copenhagen Business School (CBS) for Ecopreneurship and Business Model Innovation; The Technical University of Denmark (DTU) for clean energy technologies, Peking University’s College of Environmental Sciences and Engineering (PKU) in air quality and other technologies offering new solutions to the urban challenges.

 

Furthermore, an important element of the course is to co-create marketing and media innovation to reach new customer segments and move from early adopters to the early majority. This is achieved, for example, through video or other relevant forms of media. Commercialization will be accelerated through close involvement of company-partners with particular focus on The Carbon War Room - initiated by Sir Richard Branson – and Clean Air Asia, which is spun out from the Asian Development Bank and headed by Danish Bjarne Pedersen.

 

Target groups: Through the academic homes of the co-founders of the summer school, there are three particular target groups. Students from other study lines are, however, welcome to apply as well.

  • CBS:
    • Organizational Innovation and Entrepreneurship (OIE)
    • Management of Innovation and Business Development (MIB)
    • Strategic Market Creation (SMC)
    • International Marketing Management (IMM)
  • DTU:
    • Master of Wind Energy
    • Master of Renewable Energy
    • Management Studies
  • PKU:
    • College of Environmental Sciences and Engineering

 

Technology Content:

The DTU contributions of Morten Birkved will cover the most recent megatrends in environmental sustainability:

  • Qualitative sustainability assessment for application in the design phase of products and services
  • Quantitative sustainability assessment covering Life Cycle Assessment and hybrid applications hereof
  • The concept and practice of upcycling and other innovative recycling techniques (see e.g. http://www.realdaniabyg.dk/projekter/minico2-husene/hus-1-upcycle-house)

 

Entrepreneurship and Co-Creation Content:

The teaching by Sigvald Harryson will focus on the most essential steps in moving from technology innovation to value creation to create Climate Wealth (http://creatingclimatewealth.com/about/):

  • Analyzing and applying co-creation theories
  • Designing business models that accelerate the move from technology innovation to value creation. Reviewing pros and cons of born global strategies for different technologies
  • Adding media and marketing innovation to enhance richness and reach of communication.
Teaching methods
Teams of 4-6 students (students from each city on each team), representing respectively DTU (Technical University of Denmark), CBS (Copenhagen Business School) and Peking University (PKU).

The teams will work on a Urban Challenge in close collaboration with representatives of the Carbon War Room and Clean Air Asia for 2 weeks in Copenhagen and 2 weeks in Beijing, respectively followed by an exam period where the students are asked to theoretically reflect on the innovation project and its potential.

The course starts in Beijing with a data gathering and technological focus. Students will collect data and analyze it to test their assumptions about commercialization of technologies within urban sustainability, particularly regarding air quality in Beijing. At the same time they will have classes on topics relevant to other relevant technologies, doing business in China, and public-private partnerships.

The Copenhagen-based part of the BCUC summer school picks up where Beijing left off. Experts, small lectures, and company visits will complement teaching activities. After two weeks, students have developed the basic concepts, understandings, models, and trajectories for their casework.
Further Information

Please note that part of this course takes place in Beijing, China, and students are responsible for organizing travel and accommodation, as well as covering these costs.

 

Duration:

Week 30-31 at CBS, Copenhagen
Week 33-34 at PKU, Beijing
Exams take place in week 35 (August 28, 12.00)

The schedule will be available in spring 2015.
Expected literature
  • Birkved, M. and Goldstein, B. (2013) Environmental sustainability assessment of urban systems applying coupled urban metabolism and life cycle assessment. Proceedings of the Sustainable Buildings - Construction Products and Technologies (ISBN: 978-3-85125-301-6), pages: 521-532.
  • Brandenburger, A. M. & Nalebuff, B. (1996). Co-opetition: A Revolution Mindset That Combines Competition and Cooperation. The Game Theory Strategy That's Changing the Game of Business, Yale School of Management, HarperCollins, London, 340 pages.
  • Chesbrough, H. (2007) ‘Business model innovation: it's not just about technology anymore’, Strategy & Leadership, Vol. 35 Issue 6, pp. 12-17.
  • Chesbrough, H. and Schwartz, K. (2007): ‘Innovating Business Models with Co-development Partnerships.’ Research – Technology Management, January-February 2007, pp. 55-59.
  • Goldstein, B., Birkved, M. Quitzau, M.B. and Hauschild, M.Z. (2013) Quantification of urban metabolism through coupling with the life cycle assessment framework: concept development and case study. Environ. Res. Lett. Vol. 8(3).
  • Harryson, S. (2008) ‘Entrepreneurship Through Relationships – Navigating from Creativity to Commercialisation’, R&D Management, Vol. 38, No. 3, pp. 290-310.
  • Johnson, M. W., Christensen, C. M., and Kagermann, H. (2008): ‘Reinventing Your Business Model’. Harvard Business Review, December 2008, pp. 51-59.
  • Kachaner N., Lindgardt, Z., and Michael, D. (2011). ‘Innovating low-cost business models.’ Emerald Group Publishing Limited, Vol. 39 No. 2, 43-48.
  • Karnøe, P. & Garud R. (2003), Co-Creation processes in the emerging Danish Wind turbine field, working paper, 13 pages.
  • Kim, W. C. & Mauborgne, R. (2005) ‘Blue Ocean Strategy: From Theory to Practice’. California Management Review Spring, vol. 47, no. 3, pp. 105-121.
  • Kohler, T., Fueller, J., Matzler, K. & Stieger, D. (2011) Co-Creation in Virtual Worlds: The Design of the User Experience, MIS Quarterly, vol. 35 issue 3 pp.773-788.
  • Markides and Geroski (2004) ‘Racing to be 2nd’, Business Strategy Review, Winter 2004, pp. 25-31.
  • McAloone, T., Bey, N. (2009) ’Environmental improvement through product development’, Danish Environmental Proteciton Agency, ISBN: 9788770529501
  • Osterwalder, A and Pigneur, Y. (2010): ‘Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers’. Wiley & Sons, 300 pages.
  • Oviatt, B., & McDougall, P. (2005). Defining international entrepreneurship and modeling the speed of internationalization. Entrepreneurship Theory and Practice, 29(5), 537-550.
  • Payne, A. F., Storbacka, K. & Frow, P. (2008) Managing the co-creation of value, Academy of Marketing Science, vol 36, August, pp. 83-96.
  • Prahalad, C. and Ramaswamy, V. (2000) Co-opting Customer Competence. Harvard Business Review, 78 (1), p.3
  • Ramaswamy, V. and Gouillart, F. (2010), Building the Co-creative Enterprise, Harvard Business Review, October. pp. 100-109.
  • Ramaswamy, V. and Gouillart, F. (2010) The Power of Co-creation, New York, Free Press, 360 pages.
  • Smidt Dreijer, L.; Birkved, M.; Howard, T.J.; Bey, N. (2013). The sustainability effects of Product/Service-System design validated through Life Cycle Assessment. Proceedings of the Sustainable Buildings - Construction Products and Technologies (ISBN: 978-3-85125-301-6), pages: 500-512.
Last updated on 11-03-2015