2015/2016 KAN-CCMVV2007U Creating and Capturing Value in Global Maritime Markets
|Creating and Capturing Value in Global Maritime Markets|
|Course ECTS||7.5 ECTS|
|Level||Full Degree Master|
|Start time of the course||Autumn|
|Timetable||Course schedule will be posted at calendar.cbs.dk|
Study Board for MSc in Economics and Business Administration
|Kontaktinformation: https://e-campus.dk/studium/kontakt eller Contact information: https://e-campus.dk/studium/kontakt|
|Main academic disciplines|
|Last updated on 02-03-2015|
|To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors: At the end of the course students should be
|Course content and structure|
Manufacturing companies operating in global maritime, business-to-business markets are increasingly facing global competitive pressures from new, low-cost players in emerging economies. Some of these changes are caused by irreversible global shifts in manufacturing from developed to developing economies. For these reasons, competition solely on the basis of costs has proven an inefficient corporate strategy for manufacturing companies in developed economy countries. The course focuses on how such manufacturing companies can respond to these key global competition challenges in innovative ways. More specifically, the course discusses how manufacturing companies can create and catch value through an upward movement to higher-value adding activities in global value chains. In answering this question, the course discusses the potential for and pitfalls of servitization, focused global sales efforts, innovative sales financing, enhanced control of value chains, and customer and partnership relationship management. The course applies theories and models at the intersection between the fields of international business, economic geography and business-to-business marketing.
The course will enable students to critically analyze processes of value creation and value capture in global maritime markets and evaluate business opportunities for manufacturing companies through various upward movements in global value chains.
The course focuses specifically on maritime business-to-business markets, which include a broad range of suppliers to the global shipping and shipbuilding industries. In the last decades, maritime markets have experienced immense, global competitive pressures, and these processes are still ongoing. Therefore, these markets present an ideal setting for discussing the course topic.
The course takes a hands-on-approach to the topic, discussing several real-life cases, and it includes guest lectures by industry practitioners.
|A combination of lectures, cases and guest lectures by practitioners.|
Literature (indicative): Approximately 700 pages