English   Danish

2015/2016  KAN-CEBUO1001U  Strategic and Tactical Tools for E-Business

English Title
Strategic and Tactical Tools for E-Business

Course information
Language English
Course ECTS 7.5 ECTS
Type Mandatory
Level Full Degree Master
Duration One Semester
Start time of the course Autumn, Spring
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc/MSc in Business Administration and Information Systems, MSc
Course coordinator
  • Rony Medaglia - Department of IT Mangement (ITM)
Main academic disciplines
  • Information technology
  • Management
  • Marketing
Last updated on 13-08-2015
Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors: After the course, students should be able to:
  • Master relevant terminology regarding e-business
  • Use a group of relevant theories/frameworks
  • Reflect on the innovative potential of new IT for specific organizations
  • Assess the implications of new IT for industry structures
  • Identify potential disruptive e-business technologies and associate business models with them
Examination
Strategic and Tactical Tools for E-Business:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual
Size of written product Max. 10 pages
The written work includes two sections: a case report of no more than 8 pages and a short essay of 1-2 pages.
Assignment type Written assignment
Duration
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and external examiner
Exam period Winter and Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
Description of the exam procedure

In the oral exam we have a dialogue with the point of departure from your written work and the readings in course. In the oral exam relevant elements from the readings will be discussed in order to demonstrate that the student has met the learning objectives of this course. 
Course content and structure

The digital economy is reshaping the way we do business. This happens despite the downturn in the New Economy and the melting down of dot com companies in 2000/2001. The convergence of information and communication technologies is leading to massive transformation of our economy. This transforms the organization as radically as telephone, railroads and airline travel transformed the economy in the past. The ongoing creations of the new electronic infrastructure affect industry structures and individual organizations. Consequently, future managers need to understand how to integrate ICT with innovative forms of organizing to develop effective e-business strategies.

This course provides an understanding of the applications, base line technologies, changing skill sets, new business concepts and above all new business tactics/strategies that organizations need to master in order to manage and lead their e-business initiatives. This course explores the Internet and related technologies including portals/search engines, electronic payment systems, social media, security, knowledge management technologies and the like. The focus is on how organizations can exploit and have exploited Internet and related technologies as a means to effectively reshape and (re-)direct their business strategy. We will examine business cases where firms have developed e-business based solutions, and we will look at new information products and services, such as electronic shopping and publishing, one-to- one marketing, electronic distribution, e-media, e-markets, business-to- business integration, and net-enabled transactions. We will emphasize the need to understand the ways we can integrate novel technological solutions in business.
Teaching methods
A mix of lectures (including guests from industry), workshops and project work will be
used.
Student workload
Attending lecture sessions 24 hours
Participating in workshop sessions 20 hours
Reading and preparing for in-class discussions 70 hours
Preparing for case presentations 20 hours
Writing individual assignment 30 hours
Preparing for individual oral exam 43 hours
Expected literature

Textbook and article readings.

Textbook:

Ken Laudon and Carol Traver, E-commerce 2015, Global Edition, 11/e

ISBN-10: 1292076313 • ISBN-13: 9781292076317

See more at:

http://catalogue.pearsoned.co.uk/catalog/academic/product?ISBN=9781292076317

 

Article readings will be indicated as the course start approaches.

 
Last updated on 13-08-2015