2015/2016
MA-MMBAO1526U Entrepreneurship and Innovation
| English Title |
| Entrepreneurship and
Innovation |
|
|
| Language |
English |
| Course ECTS |
5 ECTS |
| Type |
Mandatory |
| Level |
Part Time Master |
| Duration |
One Semester |
| Start time of the course |
Spring, Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for Master of Business
Administration
|
| Course
coordinator |
- Jesper Rangvid - Department of Finance (FI)
|
| Main academic
disciplines |
- Entrepreneurship
- Innovation
|
|
Last updated on
20-10-2015
|
| Learning objectives |
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors:
- Understand the relationship between the different phases of the
innovation process
- Acquire knowledge of fundamental concepts and tools in the area
of management innovation
- Identify, analyze and explain how technological innovation
transforms well established business models
- Understand and analyze how the digitalization changes business
and innovation processes
- Understand the transition from product based innovation to
platform based innovation
- Identify, positition and evaluate a business opportunity
- Evaluate a business opportunity through theory-based critical
assessment and discuss the results including how to mitigate the
prevailing challenges as well as how to move ahead with the
development of the underlying innovation
|
| Examination |
|
Entrepreneurship and Innovation:
|
| Exam ECTS |
5 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual |
| Size of written product |
Max. 15 pages |
| Assignment type |
Written assignment |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and second internal
examiner |
| Exam period |
Summer and Winter |
| Make-up exam/re-exam |
Another examination form
A written case assignment based on a
case or a subject chosen by the
teacher. The assignment must be formulated and given to the
students at least nine days prior to the expiration of the
deadline. It should be 15 pages long and submitted to CBSLearn. The
exam is held internally, and the assignment is put forward and
assessed by the relevant faculty.
Alternative examination format: The make-up/re-examination will be
held as an oral examination if the number of registered candidates
for the make-up examination/re-take examination warrants that it
may most appropriately be held as an oral
examination.
|
|
| Course content and
structure |
|
Innovation has become an increasingly crucial ingredient in
value generation and development of organizations and the human
enterprise at large. Nowadays, IT-driven innovation plays a pivotal
role in transforming organizations as well as industries. Business
models and best practices that were established over the past 100
years have become obsolete because IT changes the playing field and
the rules of engagement in most business sectors. Just consider how
the Internet is changing the newspaper market or the travel
industry. While advertisers prefer to use their marketing resources
on Internet advertising, businesses are still struggling with how
to react to digitalization: is it a threat or an opportunity? How
"free" services can become a basis for sustainable and
even very lucrative business models? Moreover, advances in mobile
technologies (smart phones and tablets) are about to transform the
business landscape once again. Participants in the this course will
gain a thorough understanding of how digitalization influence
businesses and the competitive landscape while also getting the
latest tools and techniques for managing business innovation as
well as spinning off new ventures. Overall, the course provides a
balanced mix of formal theory, critical thinking, and hands-on
experience.
|
| Teaching methods |
| Seminar: lectures, case discussions,
mini workshops, guest lectures and class presentations. The class
meetings are interactive and require ongoing engagement of the
students. The interactive nature of the course limits the class
size and requires attendance in order to acquire successfully the
learning objectives. |
Last updated on
20-10-2015
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