2015/2016
MA-MMBAO2029U Entrepreneurship and Innovation
| English Title |
| Entrepreneurship and
Innovation |
|
|
| Language |
English |
| Course ECTS |
4 ECTS |
| Type |
Mandatory |
| Level |
Part Time Master |
| Duration |
One Semester |
| Start time of the course |
Spring, Autumn |
| Timetable |
Course schedule will be posted at
calendar.cbs.dk |
| Study board |
Study Board for Master of Business
Administration
|
| Course
coordinator |
- Jesper Rangvid - Department of Finance (FI)
|
| Main academic
disciplines |
- Entrepreneurship
- Innovation
|
|
Last updated on
20-10-2015
|
| Learning objectives |
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors:
- Be able to understand the relationship between the different
phases of the innovation process
- Be able to acquire fundamental concepts and tools in the area
of management innovation
- Be able to identify, analyze and explain how technological
innovation transforms well established business models
- Be able to understand and analyze how the digitalization
changes business an innovation processes
- Be able to understand the transformation from product based
innovation to platform based innovation
- Be able to identify, position and evaluate a business
opportunity
- Be able to evaluate a business opportunity through theory-based
critical assessment and discuss the results including how to
mitigate the prevailing challenges as well as how to move ahead
with the development of the underlying
innovation
|
| Examination |
|
Entrepreneurship and Innovation:
|
| Exam ECTS |
4 |
| Examination form |
Home assignment - written product |
| Individual or group exam |
Individual |
| Size of written product |
Max. 15 pages |
| Assignment type |
Report |
| Duration |
Written product to be submitted on specified date
and time. |
| Grading scale |
7-step scale |
| Examiner(s) |
One internal examiner |
| Exam period |
Summer and Winter |
| Make-up exam/re-exam |
Same examination form as the ordinary
exam
|
|
| Course content and
structure |
|
Innovation has become an increasingly crucial ingredient in
value generation and development of organizations and the human
enterprise at large. Nowadays, IT-driven innovation plays a pivotal
role in transforming organizations as well as industries. Business
models and best practices that were established over the past 100
years have become obsolete because IT changes the playing field and
the rules of engagement in most business sectors. Just consider
what Skype has done to the telecommunication sector or how the
Internet is changing the newspaper market. While advertisers prefer
to use their marketing resources on Internet advertising,
businesses are still struggling with how to react to social media:
is it a threat or an opportunity? How "free" services can
become a basis for sustainable business models? Moreover, advances
in mobile and wireless technologies are about to transform the
business landscape once again. Participants in the this course will
gain a thorough understanding of how these developments influence
businesses and the competitive landscape while also getting the
latest tools and techniques for managing business innovation.
Overall, the course provides a balanced mix of formal theory,
critical thinking, and hands-on experience.
|
| Teaching methods |
| Seminar: lectures, case discussions,
mini workshops, guest lectures and class presentations. The class
meetings are interactive and require ongoing engagement of the
students. The interactive nature of the course limits the class
size and requires attendance in order to acquire successfully the
learning objectives. |
Last updated on
20-10-2015
Permalink