2016/2017 BA-BSSIO1001U Service Management Foundations: Service and Innovation
| English Title | |
| Service Management Foundations: Service and Innovation |
Course information |
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| Language | English |
| Course ECTS | 7.5 ECTS |
| Type | Mandatory |
| Level | Bachelor |
| Duration | One Semester |
| Start time of the course | Autumn |
| Timetable | Course schedule will be posted at calendar.cbs.dk |
| Study board |
Study Board for BSc in Service
Management
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| Course coordinator | |
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| Teachers:
Adriana Budeanu (INT) H.C. Kongsted (INO) |
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| Main academic disciplines | |
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| Last updated on 21-09-2016 | |
| Learning objectives | |||||||||||||||||||||||||
To achieve the grade 12, students
should meet the following learning objectives with no or only minor
mistakes or errors:
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| Examination | |||||||||||||||||||||||||
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| Course content and structure | |||||||||||||||||||||||||
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The course content has two main elements. The largest part of the course presents key concepts and foundations of one of the following fields: (1) tourism and hospitality, (2) arts and culture, and (3) service innovation. Each field represents the study focus for one of the three specializations in the SEM program. The course provides a succinct yet comprehensive introduction to each specialization and field of study, by giving a general overview of service industries and their development. The course discusses the importance of services in the context of each field of study (see 1, 2, 3 above) and critically examines relevant research methods and data sources.
The second element of the course consists of a brief introduction to to the fundamentals of descriptive statistics and data management. This part includes the management of statistical data and the design and analysis of tables and graphical representations. |
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| Teaching methods | |||||||||||||||||||||||||
| The course includes lectures, interactive exercises in class and one workshop on information technologies and descriptive statistics | |||||||||||||||||||||||||
| Student workload | |||||||||||||||||||||||||
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| Expected literature | |||||||||||||||||||||||||
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Goffin, K. and Mitchell, R. (2010). Innovation Management:
Strategy and Implementation using the Pentathlon Framework. Second
Edition. Palgrave Macmillian.
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