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2017/2018  BA-BHAAV2260U  Entrepreneurial Strategy

English Title
Entrepreneurial Strategy

Course information

Language English
Course ECTS 7.5 ECTS
Type Elective
Level Bachelor
Duration One Quarter
Start time of the course Second Quarter
Timetable Course schedule will be posted at calendar.cbs.dk
Study board
Study Board for BSc in Economics and Business Administration
Course coordinator
  • Toke Reichstein - Department of Strategic Management and Globalization (SMG)
Main academic disciplines
  • Entrepreneurship
  • Strategy
Last updated on 25-08-2017

Relevant links

Learning objectives
To achieve the grade 12, students should meet the following learning objectives with no or only minor mistakes or errors:
  • Be able to identify the various elements of an entrepreneurial strategy and address how these are linked.
  • Have the ability to account for how to identify the right customers and form a formal strategy for addressing such customers.
  • Be able to assess various technologies as the appropriate ones for a given opportunity and make a coherent choice as to the identified customers.
  • Explain what a startup identity is and how the entrepreneurs should proceed in creating a sensible identify for the firm.
  • Describe various forms of leadership for small teams and account for the dis(advantages) of each of these forms of leaderships.
  • Make comparative judgments across entrepreneurial strategies and assess their relative strengths and weaknesses.
Course prerequisites
The course is offered to bachelor students in the 5th semester as an elective
regardless of study line. It can be chosen as a stand-alone elective or as part of
the three courses Minor in Entrepreneurship consisting of Entrepreneurial
Finance, Entrepreneurial Strategy and Business Planning and Business Models.
The course builds on the principles of strategy adapted to the entrepreneurial
setting. It is complementary to the other courses in the minor.
Entrepreneurial Strategy:
Exam ECTS 7,5
Examination form Oral exam based on written product

In order to participate in the oral exam, the written product must be handed in before the oral exam; by the set deadline. The grade is based on an overall assessment of the written product and the individual oral performance.
Individual or group exam Individual oral exam based on written group product
Number of people in the group 2-5
Size of written product Max. 20 pages
Individual: max 10 pages
Group with 2-3 members: 15 pages
Group with 4-5 members: 20 pages
Assignment type Case based assignment
Written product to be submitted on specified date and time.
20 min. per student, including examiners' discussion of grade, and informing plus explaining the grade
Grading scale 7-step scale
Examiner(s) Internal examiner and second internal examiner
Exam period Winter
Make-up exam/re-exam
Same examination form as the ordinary exam
If a student participated in writing the group essay, but was sick at the time of the oral examination, the re-examination will be based on a resubmission of the original group essay.

If a student participated in writing the group essay, but did not pass the oral examination, the student can choose either to resubmit the original group essay or to write a new, individual essay within a specified time period.
Description of the exam procedure

Oral exam based on written product and a randomly drawn theoretical question from the taught syllabus.


The report should consist of a theoretical part applied to the case, which the group will be investigating throughout the minor. The subject of the hand-in will be announced at the end of the course. Groups are given a week to work on the hand-in.

Course content and structure

Course Description:
Entrepreneurs face a number of choices from the very beginning of their new
business endeavors. Making these choices in the blind may lead to inefficiencies
and incoherent behavior even within a relatively narrow scope of activities
which can have major implications for the startups overall performance.
Determining and understanding the decision landscape as well as making
coherent and consistent choices is at the very heart of starting and running a
business. As a potential investor in a given start-up, it is also of the outmost
importance to assess whether the newly established firm is pursuing a strategy
that is sensible and coherent with the determined goals. Like established firms,
startups benefit greatly from forming a strategy. But the strategizing for small
firms differs somewhat from that of the more established ones.
This course provides an actionable framework for aspiring and already active
entrepreneurs, which can help them make better and the right coherent choices
with regard to establishing and growing their business.

Course Contents:
The course starts by addressing why entrepreneurs really need a strategy and
identifying the dimensions of an entrepreneurial strategy.
The course will highlight four dimensions, which should be addressed in an
entrepreneurial strategy: 1) identifying the right customers, 2) choosing the
appropriate technology, 3) choosing an identity, and 4) forming the
entrepreneurial strategy. Furthermore, the course includes a section which
discusses how entrepreneurial firms can be lead in various ways and how
various forms of leadership in small teams may produce different


Teaching methods
Teaching methods:
The pedagogical method is a combination of lectures, cases, and an individual
homework assignment. A satisfactory high outcome of the exercises requires an
active participation with basis in the literature and the lectures. The homework
assignment is an integrated part of the learning process and not only a part of
the exam.
Feedback during the teaching period
Office hours for feedback
Student workload
Lectures and exercises: 166 hours
Exam: 40 hours
Expected literature

Expected Literature:
• Entrepreneurial Strategy by Joshua Gans and Scott Stern, Forthcoming
• Gans, J. S., & Stern, S. (2003). The product market and the market for
“ideas”: commercialization strategies for technology entrepreneurs.
Research policy, 32(2), 333-350.
• “Foundations of Entrepreneurial Strategy,”(forthcoming), J. Gans , S.
Stern, and J. Wu

Last updated on 25-08-2017