| Learning objectives |
To achieve the grade 12, students should meet the
following learning objectives with no or only minor mistakes or
errors:
- Demonstrate understanding of the relationship between a case or
other real-world problem and responsible management.
- Make a stringent analysis of the given question or case using
the relevant theories, concepts and models from the course.
- Demonstrate knowledge of the topics and literature from the
course as well as their practical or real-world implications.
- In class: Actively engage in class activities, discussions and
weekly exercise assignments.
- For the written exam product: present a logically organized
paper with stringent analysis and coherent, substantive argument.
Meet standard academic requirements regarding citation of sources,
reference lists, etc.
- At the oral exam: Make a convincing presentation and reflection
of written product. Engage in discussion of theories, concepts and
models addressed in the course and their relationship to each
other.
|
| Examination |
|
Interdisciplinary Case 2: Responsible
Management:
|
| Exam
ECTS |
7,5 |
| Examination form |
Oral exam based on written product
In order to participate in the oral exam, the written product
must be handed in before the oral exam; by the set deadline. The
grade is based on an overall assessment of the written product and
the individual oral performance. |
| Individual or group exam |
Individual exam |
| Size of written product |
Max. 5 pages |
|
The examination is based on a written assignment
of approximately 5 pages, based on provided exam
questions. |
| Assignment type |
Essay |
| Duration |
Written product to be submitted on specified date and
time.
20 min. per student, including examiners' discussion of grade,
and informing plus explaining the grade |
| Grading scale |
7-step scale |
| Examiner(s) |
Internal examiner and external examiner |
| Exam period |
Spring |
| Make-up exam/re-exam |
Same examination form as the ordinary exam
Re-examination: If a student has
participated in answering the assignment, but has been sick at the
time of the oral examination, the re-examination will be based on a
re-submission of the original assignment.
If the student has not handed in a written assignment or has not
passed the oral exam, the retake exam will be a 15 page analysis
based on the theories, concepts and models from the course.
The students will have 7 days to answer the
assignment.
|
Description of the exam
procedure
The oral defense is based upon the written assignment, which
tasks students with responding to one or more provided exam
questions. The written assignment should focus on
the key theories and concepts used in the course.
In the oral exam students will be allowed up to 2 minutes to
give a brief presentation before answering a series of questions
from the examiners. Questions may pertain specifically to the
written assignment, and/or other key concepts, theories or
literature from the course. The only thing the students may bring
in the exam room is a copy of their written
assignment
|
|
| Course content and structure |
|
Companies increasingly need to communicate their efforts to be
responsible and sustainable, both directly through communication
products like CSR reports and press releases, but also indirectly
through marketing choices and partnership engagements. First,
this course provides an introduction to key concepts and theories
related to corporate social responsibility, sustainability, and
business ethics, particularly as they relate to marketing and
communications. Second, it examines real-world cases based
upon the relevant concepts and models. Lastly, students will
create and critique their own communications products based upon
both theory and case learning. Overall, the course aims to
provide both an overview of the key concepts and issues related to
responsible management, as well as practical insight and hands-on
practice on the topic.
Topics covered on the course include:
- Ethics, corporate social responsibility (CSR), and
sustainability
- CSR communications and reporting
- Stakeholder engagement
- Partnerships, multi-stakeholder initiatives and other forms of
private governance
- Comparative CSR, globalization and the marketplace
- Consumer behavior
- Marketing ethics
- Consumers and marketing ethics
The structure of the course is divided into lectures and
exercises, and tasks students with working in groups.
Lectures will emphasize key concepts by focusing on the major
theories and frameworks for each given topic. Each exercise
will begin with a different, real-world case example and
discussion, designed to highlight and operationalize the key
issue(s) within the weekly topic. Students will then work
within a group over the duration of the course to create, revise
and critique internal- and external-facing communications products
based upon a case that builds throughout the exercises.
A unique feature of this course is the progression of a single
case that builds week-by-week in response to weekly updates or
“twists” that relate to responsible management. This ongoing
case approach is designed to foster students’ ability to grapple
with vague or unclear mandates, sometimes contradictory requests,
and staying true to brand image throughout a variety of
circumstances and scenarios.
|
| Teaching methods |
| The teaching will be based on lectures and
classroom exercises. |
| Feedback during the teaching period |
| Feedback is provided to students 1) via comments
on weekly assignments, and 2) as part of exercise classes through
discussion and comments on oral presentations and other work
products. |
| Student workload |
| Course activities (including preparation) |
155 hours |
| Exam (including exam preparation) |
52 hours |
|
| Expected literature |
|
This is a preliminary reading list. The final
list will be made available on LEARN prior to the start of the
course.
Course Textbook:
Rasche, A., Morsing, M., & Moon, J. (eds.)
(2017). Corporate Social Responsibility: Strategy,
Communication and Governance. London: Cambridge
University Press.
Example Additional Readings:
- Porter, M. E., & Kramer, M. R. (2011). Creating Shared
Value. Harvard Business Review, (February), 63–77.
http://doi.org/10.1108/09600039410055963
- Moon, J. (2014). Corporate Social Responsibility: A
Very Short Introduction. Oxford University Press., chapter
1
- Crane, A., Palazzo, G., Spence, L., & Matten, D. (2014).
Contesting the Value of “Creating Shared
Value,” 56(2), 130–153.
http://doi.org/10.1007/978-3-319-01463-0
- Pedersen, E. R. G., Neergaard, P., Pedersen, J. T., &
Gwozdz, W. (2013). Conformance and deviance: Company responses to
institutional pressures for corporate social responsibility
reporting. Business Strategy and the
Environment, 22(6), 357–373.
http://doi.org/10.1002/bse.1743
- Matten, D., & Moon, J. (2008). “Implicit” and “Explicit”
CSR: a Conceptual Framework for a Comparative Understanding of
Corporate Social Responsibility. Academy of Management
Review, 33(2), 404–424.
http://doi.org/10.5465/AMR.2008.31193458
- Strand, R., & Freeman, R. E. (2013). Scandinavian
Cooperative Advantage: The Theory and Practice of Stakeholder
Engagement in Scandinavia. Journal of Business
Ethics, 1–21.
http://doi.org/10.1007/s10551-013-1792-1
- Carrington, M. J., Neville, B. A., & Whitwell, G. J.
(2010). Why ethical consumers don’t walk their talk: Towards a
framework for understanding the gap between the ethical purchase
intentions and actual buying behaviour of ethically minded
consumers. Journal of Business
Ethics, 97(1), 139–158.
http://doi.org/10.1007/s10551-010-0501-6
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